Organic Rice Protein Market size in 2019 is estimated to be $57 million, growing at a CAGR of 13.0% during the forecast period 2020-2025. Organic rice protein is a protein derived from the organically grown rice, which contains methionine and cysteine. Rice protein is derived from brown and white rice both, by separating carbohydrates from proteins. Organic rice protein contains amino acids which are essential for body muscles, immune system and building of body tissues. Increasing demand for dietary protein and growing consciousness about health are the major factors driving the growth of the market. Moreover, changing lifestyle and increasing investment in R&D activities further enhance the overall market demand for Organic Rice Protein during the forecast period 2020-2025.
Type – Segment Analysis
Based on the Type, Organic Rice Protein Market is segmented into Isolates, Concentrates, and Others. The isolates segment is forecast to be the fastest-growing segment and is projected to grow at a CAGR of 9.4% during the forecast period 2020-2025. Isolates helps to increase its utilization in beverages, cooking, and baking purposes. Moreover, it also preferred as a flavor enhancer in food & beverage industry that are contributing to the growth of this segment.
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Application – Segment Analysis
Based on the Application, Organic Rice Protein Market is segmented into Sports & Energy Nutrition, Beverages, Bakery & Confectionery, Meat Analogues & Extenders, Dairy Alternatives, and Others. In 2019, sports & energy nutrition held the largest share in the Organic Rice Protein Market. Organic rice improves the metabolism and also keeps the sugar level of the body under control. Moreover, consumption of organic rice protein enhances the nutrition composition, power, and muscle mass of the human body is also contributing to the growth of this segment.
Geography – Segment Analysis
North America dominated the Organic Rice Protein Market share accounting for 48% of the market in 2019. This is mainly owing to increasing consumer focus towards fitness and sports and increasing importance of healthier lifestyle.
However, the Asia-Pacific region is projected to be the fastest-growing during the forecast period 2020-2025. This is owing to increasing awareness among people about health and changing food habits.
Drivers – Organic Rice Protein Market
Increasing Demand of Dietary Protein
Increasing demand of dietary proteins owing to their functional properties are some factors driving the growth of Organic Rice Protein Market. Organic rice proteins can meet the needs of consumers looking for non-allergen, lactose-free, and gluten-free sources of protein is also set to increase the market growth.
Growing Consciousness About Health
Rising preference towards healthy eating habits owing to growing health concerns are some factors driving the growth of the market. Moreover, growing vegan population increases the adoption of vegan diets as it reduces the risk of heart diseases, obesity, and high cholesterol further contributing to the growth of Organic Rice Protein Market.
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Challenges – Organic Rice Protein Market
Low consumer awareness about rice protein are challenging the growth of the market. Moreover, increasing competition of other plant protein existing in market are further restraining its market growth during the forecast period 2020-2025.
Organic Rice Protein Industry Outlook
Product launches, Merger & Acquisitions, joint ventures and R&D activities are key strategies adopted by players in the Organic Rice Protein Market. Organic Rice Protein top 10 companies are Axiom Foods Inc., Bioway Organic Ingredients Co., Ltd., AIDP Inc., Golden Grain Group Ltd., Shaanxi Fuheng Biotechnology Ltd., Nutrition Resource Inc., Shafi Gluco Chem Pvt. Ltd., Top Health Ingredients Inc., Shaanxi Fuheng (FH) Biotechnology Co., Ltd.
On February 2016 Rice Bran Technologies has acquisition with Narula Group. This acquisition increases the production of organic rice proteins which increases the demand for organic protein.
On December 2017, Axion Foods Inc. launches new brown rice protein oryzatein that is approved by the Food and Drug Administration. This rice can be widely used products like baked goods, nutraceuticals, dietetics, sports nutrition, beverages, etc.
In 2019, North America dominates the Organic Rice Protein Market owing to increasing consumer focus towards fitness and sports and increasing importance of healthier lifestyle.
Increasing demand for dietary protein and growing consciousness about health is driving the market growth of Organic Rice Protein.
Detailed analysis of the Strength, Weakness, and opportunities of the prominent players operating in the market will be provided in the Organic Rice Protein Market report.
Low consumer awareness about rice protein are challenging the growth of the market.
Related Reports :
A. Rice Market
B. Protein Ingredients Market
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