The new report by Expert Market Research titled, ‘Global Laundry Detergents Market Price, Trends, Growth, Analysis, Report and Forecast 2020-2025′, gives an in-depth analysis of the global laundry detergents market, assessing the market based on its segments like types, forms, applications, and major regions. The report tracks the latest trends in the industry and studies their impact on the overall market. It also assesses the market dynamics, covering the key demand and price indicators, along with analysing the market based on the SWOT and Porter’s Five Forces models.
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The key highlights of the report include:
Market Overview (2015-2025)
The global laundry detergents market is being driven by the increasing product innovations within the industry. The market growth is fuelled by the growing adoption of washing machines among consumers. The increasing disposable incomes and rising urbanisation are further expected to strengthen the market growth. Rising hygiene awareness, along with increasing consumerism, is also aiding the market.
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Liquid detergents, in particular, are witnessing a huge demand as they are more efficient in terms of water consumption as compared to powder detergents. Thus, easy dissolvability in water is making liquid detergents convenient for the consumers. The rising demand for pods is also expected to boost the market.
Industry Definition and Major Segments
Laundry detergents are detergents available in either liquid or solid forms that are extensively used in the cleaning industry to wash and disinfect clothes and linen. Laundry detergents contain builders, surfactants, bleach, enzymes, soil anti-deposition agents, foam regulators, corrosion inhibitors, and other ingredients. Builders are the water softening components of the detergents. Surfactants, meanwhile, are responsible for a large part of the cleaning performance in laundry detergents.
Based on type, the market is segmented into:
On the basis of form, the market is classified into:
By application, the market is categorised into:
The leading regional markets for laundry detergents are:
The rising health and hygiene awareness among consumers have increased the demand for laundry detergents. An increased number of consumers has caused a rise in demand for laundry detergents. Further, the listing of laundry detergents on online platforms has improved the reachability of the product to a large extent, which is aiding the growth of the laundry detergents market. In recent years, the fragrance is the key differentiator guiding the growth of the products as consumers are increasingly looking for pleasant odour products. The rising inclination of consumers towards easy-to-use products is further aiding the market growth. The growing emphasis on the eco-friendliness of the detergents and cleaning products are also enhancing the market expansion. Thus, cold washing detergents have gained popularity owing to the growing environmental awareness as they are more energy-efficient.
Key Market Players
The major players in the market are Procter & Gamble (NYSE: PG), Henkel AG & Company (ETR: HEN3), KGaA (ETR: HEN3), Church & Dwight Co., Inc. (NYSE: CHD), S. C. Johnson & Son, Inc., Seventh Generation, Inc., and The Clorox Company (NYSE: CLX), among others. The report covers the market shares, capacities, plant turnarounds, expansions, investments, and mergers, and acquisitions, among other latest developments of these market players.
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Note 2: As the novel coronavirus (COVID-19) continues to spread across the world, our analysts are constantly tracking the impact of this rapidly evolving situation on the markets and consumer purchase behaviours. Thus, our latest estimates and analysis about the current market trends and forecast will exhaustively reflect the effects of this emerging pandemic.
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