The ‘ In-App Purchase market’ research report added by Report Ocean, is an in-depth analysis of the latest developments, market size, status, upcoming technologies, industry drivers, challenges, regulatory policies, with key company profiles and strategies of players. The research study provides market overview, In-App Purchase market definition, regional market opportunity, sales and revenue by region, manufacturing cost analysis, Industrial Chain, market effect factors analysis, In-App Purchase market size forecast, market data & Graphs and Statistics, Tables, Bar &Pie Charts, and many more for business intelligence.
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In-app purchase is the process of buying additional features of the applications installed in various different smart devices, mobile phones and others. At the initial phase the application is provided free to the consumer from the developer of the application. The developer then advertises upgrades to the paid version, paid feature unlocks, special items for sale, or even ads other apps and services to anyone who downloads the free version. In addition, many in-app purchases application involves subscriptions model wherein, user need to pay first after downloading the application in order to access the application. Furthermore, various applications developers adopt different types of in-app purchase strategies such as sent relevant push notification, deliver triggered in-app messages, make time sensitive offers and others to increase the customers of the application.
Increase in smartphone users across the globe and technological advancement in smart phones drive the growth of the market. In addition, rise in use of various promotional strategies and offers such as loyalty programs and increase in data usage & internet penetration across the globe fuel the growth of the market. Moreover, digital illiteracy and limited digital infrastructure and uncertainty of enterprises in developing their own applications hamper the growth of the market. Furthermore, addition of new games and ongoing innovation in technology and surge in expenditure on digital advertisement are expected to provide lucrative opportunity for the market expansion during the forecast period.
The global in-app purchase market is segmented on the basis of operating system, type, app category and region. In terms of operating system, it is fragmented into android, iOS and others. By type, it is segregated into consumable, non-consumable and subscription. As per app category, it is divided into gaming, entertainment & music, health & fitness, travel & hospitality, retail & e-commerce, education & learning, and others. Region wise, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
The key players profiled in the in-app purchase market analysis Apple Inc., Disney, Google LLC, King Limited, Netflix, Inc., Rakuten, Inc., Sony Corporation, Spotify Technology S.A, Tencent Holding Limited, and Tinder. These players have adopted various strategies to increase their market penetration and strengthen their position in the industry.
Key Benefits for Stakeholders
– The study presents an in-depth analysis of the global in-app purchase market along with the current trends and future estimations to determine the imminent investment pockets.
– The report presents information about key drivers, restraints, opportunities and their impact analysis of the global in-app purchase market share.
– Porter’s five forces analysis illustrates the potency of buyers and suppliers in the market.
– The quantitative analysis of the market from 2020 to 2027 is provided to determine the market potential.
Key Market Segments
By Operating System
– Android
– iOS
– Others
By Type
– Consumable
– Non-Consumable
– Subscription
By App Category
– Gaming
– Entertainment & Music
– Health & Fitness
– Travel & Hospitality
– Retail & E-Commerce
– Education & Learning
– Others
KEY MARKET PLAYERS
– Apple Inc.
– Disney
– Google LLC
– King Limited
– Netflix, Inc.
– Rakuten, Inc.
– Sony Corporation
– Spotify Technology S.A.
– Tencent Holding Limited
– Tinder
Geographical Breakdown: Regional level analysis of the market, currently covering North America, Europe, China & Japan
covid-19 scenario | Market Behavior/ Level of Risk and Opportunity | End Industry Behavior/ Opportunity Assessment | Expected Industry Recovery Timeline | Business Impact Horizon |
Opening of Economy by Q3 2020 | xx | xx | xx | xx |
Recovery – Opening of Economy extended till Q4 2020 / Q1 2021 | xx | xx | xx | xx |
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Furthermore, the years considered for the study are as follows:
Historical year – 2014-2019 | Base year – 2019 | Forecast period** – 2020 to 2026 [** unless otherwise stated]
Changing Forecasts in a Time of Crisis: explores key issues, including:
Key questions answered: The Study Explore COVID 19 Outbreak Impact Analysis
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Key Points Covered in In-App Purchase Market Report:
• Trends And Strategies – This chapter includes some of the major trends shaping the global In-App Purchase market by segment. This section highlights likely future developments in the market and suggests approaches companies can take to exploit these opportunities 2020 Updated & Covid 19 Impact and Recovery
• PESTEL Analysis – This chapter covers the political, economic, social, technological, environmental and legal factors affecting a market.
• Customer Information – This section includes customer surveys in the In-App Purchase industry & Trends to Watch During the COVID-19 Outbreak
• Global Market Segmentation – This section contains global segmentation of the In-App Purchase market. Segmentation types include by region and by country segmentation of the In-App Purchase market. Drives Future Change
• Global Macro Comparison – The global In-App Purchase market comparison with macro-economic factors gives the In-App Purchase market size, percentage of GDP, and average In-App Purchase market expenditure.
• Macro Comparison By Country – The In-App Purchase market comparison with macro-economic factors across countries gives the In-App Purchase market size, percentage of GDP, by country and per capita average market expenditure.
• Region/Country Market Size And Growth – This section contains the region’s market size (2020), historic (2014-2019) and forecast (2020-2025) market value, and growth. This report includes information on all the regions (Asia Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa) and major countries within each region.
• Competitive Landscape – This section covers details on the competitive landscape & COVID 19 Outbreak Impact Analysis, estimated market shares and company profiles for the leading players.
• Key Mergers And Acquisitions – This chapter gives the information on recent mergers and acquisitions in the market covered in the report. This section gives key financial details of mergers and acquisitions which have shaped the market in recent years.
• Opportunities And Strategies – This section gives information on growth opportunities across countries, segments and strategies to be followed in those markets. It gives an understanding of where there is significant business to be gained by competitors in the next five years.COVID-19 Economic Impact Reports &Providing Clarity in a Time of Crisis
Continued….
……..and view more in complete table of Contents
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