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5 Social Media Marketing Trends to Follow in 2020

iCrowdNewswire   Nov 6, 2020  1:13 PM ET

5 Social Media Marketing Trends of 2020 You Cannot Ignore

While social media has now become a core component of marketing strategies, deciding which platforms to use can be tricky. In the fast-changing era of technological advancements, businesses that do not adapt often perish. Using my Spectrum internet plans, I dug deeper into finding out the best 5 social media marketing trends of 2020 such as using chatbots, video marketing, and more.

5 Social Media Marketing Trends to Follow in 2020

Social media has existed since the late 90s and has been evolving ever since. Six Degrees, launched in 1997, is famous as the first social network. The popular social media platforms of 2020 include Facebook, Instagram, WhatsApp, Twitter, Snapchat, and TikTok, etc. Several social media platforms allow businesses to advertise their products or services. However, choosing which one will be best for your company’s image is the question often companies struggle with. Here are a few marketing trends that may help you decide on a suitable platform:

#1. Chatbots

Chatbots are an important invention and use artificial intelligence to work. It is a technology that incorporates social media messaging applications to chat with people in real-time. It improves business services because chatbots are available for customers’ assistance 24/7 and are accessible from anywhere in the world. Chatbots are an excellent idea to upgrade your business’ marketing profile as it provides prompt responses for customers. Businesses use chatbots to automate repetitive tasks allowing them to cater to more important agendas. Some examples of businesses that use chatbot technology are Sephora, The Wall Street Journal, Pizza Hut, and so on.

#2. Video Marketing

Video marketing is another trend of 2020’s social media marketing that has attracted a lot of attention. Video marketing cannot be limited to just YouTube, as there are plenty of other platforms that provide you with higher customer engagement opportunities. A few common platforms include Facebook, Instagram, and LinkedIn, etc. Video marketing is an amalgam of several activities. Marketers can choose to post a video, start a story, or begin a live broadcast for customers.

Another important thing that concerns today’s marketer is the shift from computer screen to mobile devices. People now use their smartphones for nearly everything. Using video marketing as an advertising strategy can give you an edge over other businesses as people are more likely to watch videos than reading information. Why? Because it is engaging and attractive than some boring text. Lastly, video marketing can push your page up in Google search engine rankings which is an important aspect to consider.

#3. Influencer Marketing

Influencer marketing can be defined as using influential people as your brand ambassadors. There are many types of influencers. Renowned celebrities only fit one category. An influencer can be a YouTuber, an Instagram personality, a TikToker, or someone with a huge fanbase. People with a huge fan following in a particular niche can help amplify your brand’s image through word-of-mouth. They use their social channels to speak about your product or services thus improving your business profile. Now, businesses are using artificial intelligence to find the most suitable influencers they can partner with.

#4. Social Media Apps as Platforms for Marketing

Social media applications are one of the most important marketing channels used by businesses nowadays. Facebook Messenger, WeChat, and WhatsApp are known to be the top three most popular social media applications. Such high-profile platforms in addition to Facebook, LinkedIn, and Instagram, etc. are providing various marketing opportunities for businesses to market their products or services. Using personalization and value addition features of these platforms, businesses can get in touch with customers directly. In fact, the customers have become quite tech-savvy and they expect businesses to have a social media presence.

#5. Adding a Personal Touch

The last thing I would talk about is including the magic of personal touch in any marketing campaign. Simply telling people to buy your product because it is different does not cut it.  Adding a personal touch means connecting with your customer through emails, video content, and so on. A powerful example to consider is that of Netflix or even Amazon. They connect to their customers by recommending them movies or products that they would like based on their previously watched content. A few other examples include Cadbury’s, StarBucks, and EasyJet, etc.

The Final Word

Social media marketing has helped numerous businesses catapult their products and services to customers all over the world. Companies who understood its importance early on are now booming. Whereas, others who did not adopt social media marketing techniques are now realizing its significance. Businesses now Charter their future course of action according to the response they receive on such platforms. Simply said, social media marketing is evolving with time especially under the influence of artificial intelligence and its impact cannot be ignored.


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