Fertility Testing Devices Market size is forecast to reach 682.2m by 2025, growing at a CAGR of 8.12% during the forecast period 2020-2025. Rising knowledge about the importance of fertility testing and the development of enhanced & feasible ovulation monitors with great precision are the major factors driving the growth of the market. Easy availability on e-commerce website of ovulation monitors is set to further enhance the overall market demand for fertility testing devices market during the forecast period 2020-2025.
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Product – Segment Analysis
The Ovulation Prediction Kits segment held the largest share in the Fertility Testing Devices Market in 2019 and is estimated to grow at a CAGR of 6.46% during the forecast period 2020-2025. This is owing to the low cost and high efficiency of ovulation prediction kits. Ovulation prediction kits are usually antibody tests for luteinizing hormone, which peaks in urine around the time of ovulation. Some tests, such as the Clearblue fertility monitor, also test for estradiol. Ovulation prediction kits can detect a surge in the production of luteinizing hormone (LH), which occurs roughly 36 hours before ovulation. By timing intercourse shortly after the LH surge, it increases the odds of bringing sperm and egg together at the time when conception is most likely to occur. Ovulation predictor kits measure the LH surge that precedes ovulation but can’t confirm whether you have ovulated. Occasionally, an egg fails to emerge from its follicle after the LH surge has occurred, a condition known as LUFS (luteinized unruptured follicle syndrome). The ovulation prediction kits set to be the highest growing segment and are estimated to register the highest CAGR during the forecast period 2020-2025 owing to the high preference of these kits and the rising median age of first-time pregnancies in a woman.
Mode of Purchase – Segment Analysis
The OTC Testing held the largest share in the Fertility Testing Devices Market in 2019 and is estimated to grow at a CAGR of 4.19% during the forecast period 2020-2025. This is owing to the increasing patient preference for home or remote monitoring. Rising prevalence of target diseases and disorders, such as diabetes and infectious diseases, both prominent ailments across the globe that require rapid and effective testing. The inclination of patients towards self-monitoring of healthcare conditions, increasing initiatives by market players to spread awareness on fertility, easy availability, and use of fertility and ovulation monitors on e-commerce websites is increasing the demand for OTC testing mode of purchase. OTC testing is set to be the highest growing segment and is estimated to register the highest CAGR during the forecast period 2020-2025 owing to the e-commerce availability and confidentiality & accessibility of test results.
Geography – Segment Analysis
North America dominated the Fertility Testing Devices Market in 2019 with a share of more than 39%, followed by the Asia Pacific owing to the high prevalence of polycystic over syndrome. Increasing consciousness regarding the advantages provided by fertility awareness methods and ovulation monitors in fruitful conception among females is also increasing the growth of the fertility testing devices market in the North America region.
However, Asia Pacific is estimated to grow at a higher CAGR during the forecast period 2020-2025 owing to the rising digit of females experiencing lifestyle disorders and increasing the attention of domestic and intermedial players. Increasing expenditure for the establishment of ovulation & fertility monitors and the declining fertility rate is increasing the demand for the fertility testing devices market in the Asia Pacific region.
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Drivers – Fertility Testing Devices Market
Decreasing fertility rate among females and increasing the average age of first-time pregnancies in females is increasing the growth of the fertility testing devices market. There are several factors for the decline in the fertility rate of a woman such as lifestyle factors, an increase in sexually transmitted diseases, a rise in obesity, and environmental factors involved in urbanization and urban lifestyle that are affecting fertility and have led to rising in male and female subfertility. Besides, there are socio-economic factors that have led to women and couples delaying having children. Lack of affordable housing, flexible and part-time career posts for women and affordable and publicly funded (free) childcare have contributed to the current low fertility/birth rates. Couples/women are delaying starting a family which has led to a true decline in their fertility levels owing to ovarian aging and related reasons leading to a reduced chance of conception. Thus, increasing the growth of the fertility testing devices market during the forecast period 2020-2025.
Rising knowledge about the importance of fertility testing and the development of enhanced & feasible ovulation monitors with great precision is increasing the growth of the fertility testing devices market. If a woman is unable to become pregnant after more than one year of trying or if she has an existing infertility condition, she should consider fertility testing as age can affect a woman’s fertility, women age 35 or older should consider fertility testing if they are unable to become pregnant after six months of trying. Fertility testing to diagnose the cause of infertility in women is set to involve discussion of medical history, blood tests, and minimally invasive procedures. When testing fails to identify a specific cause, the diagnosis is “unexplained infertility,” which affects approximately 15 to 30 percent of infertile couples, according to the National Institutes of Health. Thus, increasing the growth of the fertility testing devices market during the forecast period 2020-2025.
Challenges – Fertility Testing Devices Market
Some of the factors that is poised to impede the growth of the Fertility Testing Devices Market are huge price of ovulation monitors and shortage of predictive accuracy & power to confirm ovulation in modern ovulation prediction techniques.
Fertility Testing Devices Industry Outlook
Product launches, mergers and acquisitions, joint ventures, and R&D activities are key strategies adopted by players in the Fertility Testing Devices Market. In 2019, the Fertility Testing Devices Market share is consolidated by the top ten players present in the market. Fertility Testing Devices, the top 10 companies are Fertility Focus Limited, Biozhena Corporation, UEBE Medical GmBH, Taidoc Technology Corporation, Fairhaven Health LLC, Prestige Brands Holdings Inc, Hilin Life Products Inc., Chruch and Dwight Inc., and Sensiia among others
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