Have you ever thought that every time you shop from an online store, quite often they ask you for you email!? Why they do this? Well, if you look at the bigger picture, they are actually making a pretty impressive and intelligent move, because an email is so much a strong communicating way to show how much serious you are in offering you services.
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Undoubtedly, we are living in the world of social media where everything is so much connected and easy to approach, we have ignored the sheer importance of email. There is no comparison between these two because both are different in so many ways.
In this article we are going to discuss some of the main benefits of using an email.
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How we are missing out on big opportunities by not using email:
Email is an important and very useful method for business communication because its fast convenient and easily replicated. An email provides as benefits like sending electronic data (Text Files, Documents, Photos, Data sheets).
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Now, lets talk about some advantages an email is offering:
Save your money-If you are sending an email to hundreds of people at the same time it will cost you the same, regardless of the number of people and distance.
Save your time–An email is so fast because if reaches its recipients in seconds or at the most in minutes.
Convenient–Your message will be stored until the recipient is ready to read it, and you can easily send the same message to a large number of people.
Permanent–You can keep a record of messages and replies, including details of when a message was received.
A professional way to communicate-An email is a formal way to communicate with someone. Its not a text message, it shows that you are more serious about something because you are using a formal way to communicate.
If we look at these amazing benefits it clearly shows that email can be used in so many different ways to benefit ourselves because these advantages email is offering us are main factors in achieving an objective in this digital world.
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Why Email is an important tool for marketing (Email Marketing):
Marketing strategies have changed a lot for the past few years, and that makes email an important and useful tool for marketing. By making a strong email marketing strategy you can connect to your customers in a personalized way which will boost your sales at a very low cost.
Stay connected with your customers-You can inform you customers about the updates you are doing in your business by just taking their email and making an email list. Your email should be brief an engaging and must be worth reading. For example, you can tell your customers that you are offering discounts or you are offering amazing deals.
An Email is important to your customers as well-Almost everyone using a smartphone uses an email somewhere and that makes it engaging because it has become a part of people’s credentials.
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An Email almost costs nothing-Another benefit an email is offering is that its so much affordable. While talking about the cost factor, if you seriously considering an email as a part of your marketing strategy you should hire Email marketing strategy services like SendGrid which will cost you $0.0006 cents per message at their platinum marketing level. Other services like Mail Chimp allows you to send up to 12,000 emails a month for free.
Everyone uses Email-Hubspot survey states that 91% of consumers use email. Email is a very effective tools to reach out your customers effectively and timely. Email is especially huge in the B2B world as it accounts for the most prominent form of communication for 73% of businesses. So, make an email list and start reaching out your customers.
The use of social media as a marketing platform has increased a lot due to which email has lost its important, but its more useful and effective than social media as it offers us some significant benefits due to which it’s still an important and worthy tool in this modern world.