Over 90% of B2B marketers rely on creating custom content, and today, more and more content marketers are tapping into their innovative minds combining their talent for writing, creating impactful video products, and engaging in social media all in a single day!
With so many millennials obsessed with horoscope, is it possible that the stars have much to tell and predict for professionals in the field? In this post, we’re going to look to the stars and see if there’s anything marketers can expect in the immediate future. We’re also going to look at some recommendations on how you can sway your destiny in the right direction.
Aries: March 21 – April 19
Aries is known as the natural-born leader. You’re full of adventure and are always seeking a thrill. Looking at your horoscope, we can tell that there’s a lot of newsjacking and compelling content on the horizon. Make sure that you set your Google news alerts so that you can be on your top game to write on trending topics.
Being experimental is your forte, however, knowing and understanding that tried-and-tested, and true, content formats can be used for a reason. You need to realise that!
In formats such as case studies, there’s around 62% of decision-makers who use search to find and establish branded case studies. Today, make sure that your content is not only technical but also compelling to appeal to your consumers.
Taurus: April 20 – May 20
You’re among one of the most stubborn yet mysterious signs in the zodiac. Even though you have a cool and collected persona, beneath lies an unshakeable need, and inclination for success. In the coming month, you need to remain strong, power through any ground-breaking project you’ve got in work, and remember that all your efforts will pay off!
There’s a famous phrase made popular by Uncle Ben on the Spiderman franchise, “with great power comes great responsibility”. With that, Taurus, you need to know that your tenacity often comes from a tendency of stubbornness. You need to take ownership and responsibility for this. You also need to remember that content marketing is a dynamic field full of new formats, tactics and trends that you could take advantage of, if only you clear your view.
The general rule of thumb is that content marketers often use about 12 different content marketing tactics. For you, switch things up and take on 13 as your goal!
Gemini: May 21 – June 20
Gemini, what is it with your desire with the limelight? In all honesty, this may be one of your greatest traits, especially as a content marketer, it can give you the edge among your rivals. Your constant need to be on the hunt for originality in ideas and relevance can work in your advantage. As you may know, search engines like Google, as well as online readers love fresh, unique, and high-quality content. For success lies in staying true to your instincts and you’ll prevail.
Approximately 64% of marketers are challenged with producing enough content and this is what you need to focus on.
There’s nothing wrong with outsourcing some of your services. This viable option has led 44% of content marketers use freelancers to handle the capacity issue.
Cancer: June 21 – July 22
Cancerians are full of contradictions. Many Cancer content marketers have spotless content and with that, the writer has a desire to be loved and accepted. You have passion, and that’s in your nature. You’re always on the rise to find a balance between the perfect match content with your marketing efforts. As time goes on, you’ll find new obsessions to dive into, and those may be your greener pastures you’re looking for. Tap into a blog series that matches your marketing obsessions and see how your digital influence flourishes.
Many writers find it challenging and struggle with overcoming their propensity to self-edit while writing.
There are plenty of apps and third-party individuals who can help you improve your content velocity, so take this, it’s time to write, or die!
Leo: July 23 – August 22
The rumble in the jungle the one shooting star to always look out for is you Leo! Your shine in the spotlight, your vibrant personality are the perfect ingredients to take to your next keynote conference. At the moment, this is your time to plug into getting a guest post who’ll provide high-visibility posts.
As things are, across the board, online marketers are finding it hard to grab the attention of audiences, and in many cases, the average marketer uses about 5 social media platforms they use. Some, need to be ignored!
Count on your star power. Rely on that to narrow your niche on relevant social media platforms.
Virgo: August 23 – September 22
Virgo, you’re a kind-hearted and compassionate sign. People are naturally drawn to you and to the content you produce, especially for its helpful and insightful approach. You can be seen as a teacher and this is your chance to share your natural talents with things like a webinar where you can share your knowledge.
A large pool of content marketers struggle with training and resources, and this lack runs through the entire team.
Pursue educational formats and share your knowledge with your team.
Libra: September 23 – October 22
The one place that Libra can thrive is on social media, mainly because of their natural happiness. Never be afraid to try new tactics to promote your content in the coming weeks. From friends, fans to readers, people are drawn to your charm. So, stay true to yourself, especially on social media platforms, your readers will double, no doubt!
Around 2/4 of content marketers don’t have the necessary budget or human capacity to get everything done!
You have the charm and power to speak to your boss or manager to cuff up a bit more funding into your department, or to identify viable outsourcing options, so do that!
Scorpio: October 23 – November 21
When Scorpio is on a mission, there’s no stopping you! Your wisdom outweighs your years, and on top of that, your tenacity as a content marketer is one to be reckoned with! When was the last time you checked out your blog metrics? Today, put time aside to look into them and set new goals to increase your traffic in the next month by at least 15-20%. What you put to mind, you’ll surely achieve it!
Without a long-term strategy or goals, content marketing will never be effective.
With pen in hand, map out what your company aims to achieve in the last quarter of the year through custom, relevant content. This will help you improve your efforts to increase your web traffic, leads, and your revenue.
Sagittarius: November 22 – December 21
The profession of a content marketer is one that fits you, Sagittarius. You’re a free-spirited sign and have a fondness for learning. Whether in your personal capacity or at work, your social media and blog content is far from stagnant, so give yourself a pat on the back, go ahead and reward yourself. You’ve earned all the good that’s come your way.
You’re facing the issue of having highly informative, perfectly-edited content, and this will influence how engaging your content is, or whether it gets social shares.
You have enough ingenuity to figure out different ways to boost your engagement with the potential of your marketing efforts and materials.
Capricorn: December 22 – January 19
Your will to push your career forward isn’t something you need persuading. Capricorn, you’re motivated and ambitious, and the best time for you to take a backseat and relax is during work speaking engagements and content creation. Today is the time for you to unplug, remove yourself from screens and have fun offline. The mini-break won’t take away the influencer in you!
About 91% of companies are taking on content segmentation and this is a major concern because marketers are challenged with reconciling the need for highly targeted information with higher translations.
Finding and determining a system that is built to scale is your next mission. The internet is a playfield open to you, use it!
Aquarius: January 20 – February 18
Your colleagues can go on and brag about being early bloomers, or adopters, but truth is, you’re the inventor of apps they use. You’re innovative, Aquarius, so it’s time you explore more innovative concepts and forms to share your content. Try a podcast, for once.
Limited training, resources, and management buy-in are challenging content marketing, and this has a huge impact on their success.
Expand your usages of your blog metrics as well as your analytics to spread the marketing spend.
Pisces: February 19 – March 20
Your talent is undoubtable, Pisces. As a content marketer, you might second-guess your abilities every now and then. But remember, you’re a visionary and you deserve to remain as bold as you are.
There’s a major lack of integration across platforms with marketers. When aligned correctly, your social media and content efforts can easily be effective.
Tap into making your company’s editorial calendar. Think about including content offers, guest posts, blog posts as well as social media efforts.
Real Business believes that there are several efforts that content marketers can take advantage of in order to make the most of their business objectives. Horoscopes, especially for content marketers, can play a huge role in communicating with audiences. Remember, many people are infatuated with astrology, and tapping into this space can help you meet their needs while achieving your business objectives.