Amphoteric Surfactants Market size is forecast to reach $3.52 billion by 2025 after growing at a CAGR of 7% during 2020-2025. Amphoteric Surfactants industry is projected to augment due to increasing demand from personal care industry, along with growing demand for surfactants will be driving the market. Amphoteric surfactants also known as zwitterionic surfactants, owing to its intrinsic ability to change cation into anion according to the ambient conditions such as increasing pH.
By Type– Segment Analysis
Betaine held the largest share in the Amphoteric Surfactants market in 2019. The growth is attributed due to its growing demand as a wetting agent, foam enhancer in mild cleansing products, and detergents. Cocamidopropyl Betaine is the most important secondary surfactant used in personal care and household products. These surfactants are highly effective in terms of cost performance and foaming power and are therefore the foundation of most personal care products. The properties such as excellent toxicological profile, superior mildness and other beneficial performance attributes has benefited household cleaners and mild dishwashing liquids. Furthermore, cocamidopropyl betaine to primary surfactants like sodium laureth sulfate reduces the irritation of skin and leads to pleasant, smooth and soft skin feel.
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By Application– Segment Analysis
Cosmetics held the largest share in the Amphoteric Surfactants market in 2019. Surfactants are perhaps the most important of all cosmetic ingredients. In cosmetics, surfactants are used for cleansing, foaming, thickening, emulsifying, solubilizing, penetration enhancement, antimicrobial effects, and other special effects. The factors responsible for surfactants use in cosmetic ingredients is that they are compatible with both water and oil. Carboxylic acid anionic surfactants like stearic acid are useful for creating stick products like deodorants and antiperspirants. Whereas the cationic surfactant is useful for conditioning cosmetics. Amphoterics are primarily used in cosmetics as secondary surfactants. They can help boost foam, improve conditioning and even reduce irritation. Surfactants are also wetting agents which reduce the angle of contact between a solution placed on a surface and the surface. This property helps surfactants to more quickly disperse across the surface and to insert themselves between the oily layer and the surface of the skin or hair.
By End Use – Segment Analysis
Personal Care and Cosmetics dominated the Amphoteric Surfactants market and is expected to grow at a CAGR of 8.5% during the forecast period. The cosmetics and personal care industry may be huge but it is still on an upward trajectory with growth opportunities in several different product categories, from skin care to make-up. It is expected that categories aligned with wellness trends will benefit in the future as more and more consumers seek to improve their overall well-being in many different areas of their lives. Prioritizing health and fitness goals has changed sales of goods in the US. The healthy lifestyle movement has benefited body care, while color cosmetics have sunk steadily along the way. In 2018, Skincare experienced stronger growth than expected, including double-digit growth of face masks, toners, basic moisturizers, and cleansers. About 24-30% of the personal care and cosmetics ingredients market is made up of natural ingredients, while 70-75% is synthetic. The challenge now is to address the misunderstanding customers have about various types of ingredients and convey the important role that both synthetic and natural ingredients play in the efficacy and health of products. The ongoing COVID-19 developments has impacted the global economy and has influenced the consumer’s spending habits and purchase. This has impacted the color cosmetics but driven forward the hygiene and skin care market. The impact of COVID-19 pandemic on personal care and cosmetics industry can be felt till end of year 2020 followed by which the industry will have steady growth from 2021-2025.
Geography – Segment Analysis
Asia Pacific dominates the Amphoteric Surfactants market with a share of more than 48%, followed by North America and Europe. Economic growth of the developing countries and rising disposable income of the region’s middle-class population make APAC an attractive market for manufacturers of amphoteric surfactants. Moreover, rising awareness of skin, hair & oral care, changing lifestyles supported by increased disposable income and urbanization, and increasing popularity of organic skin care products are some of the key factors boosting the APAC market for amphoteric surfactants. The demand and supply of amphoteric surfactants has been affected in recent time due to COVID-19 pandemic. Between February and March 2020 the coronavirus pandemic forced lockdowns across Asia, paralyzing economic activity across the continent as factories shut down bringing production to a halt. The manufacturing industry tumbled because of COVID-19 which has led to economic slowdown and its effect on economy can be traced till end of year 2020. The manufacturing industry in APAC region will bounce back during forecast period which will help in growth of Amphoteric Surfactants market.
Drivers –Amphoteric Surfactants market
Expanding Oil and Gas Industry will drive the Amphoteric Surfactants market.
Amphoteric Surfactants are used in petroleum refineries, as they provide sustainable oil exploration, extraction and production has skyrocketed as witnessed in the rigorous EOR (Enhanced Oil Recovery) activities. Petroleum refining is a key element of the global energy system. Oil demand is has exceeded 100 million barrels per day (MMbd) in 2019. The United States is the major crude oil producer followed by Saudi Arabia, Russia and Canada. Crude oil production in the United States saw a substantial increase as oil discovery and extraction from its abundant shale reserves increased, causing a single country’s largest ever annual rise. Furthermore, there has been a growing interest in the bio-based oil surfactants, although being a niche market, for its environment friendly effects that can counter-act the wide environmental concerns about the oil and gas industries.
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Challenges – Amphoteric Surfactants market
High Price of Raw Material can restrict the market:
The cost of raw materials remains the top overall concern for Amphoteric Surfactants. The cost of raw materials has affected the market. The majority of anionic and nonionic surfactants are commodity surfactants, which are price-sensitive and competitive in nature. Since profit margins are being squeezed, large commodity suppliers need to concentrate on high-growth applications, offer value-added service or extend their product range to include specialties where the margins are greater. Competing on price alone will not be an effective strategy.
Technology launches, acquisitions and R&D activities are key strategies adopted by players in the Amphoteric Surfactants market. Major players in the Amphoteric Surfactants market rare BASF SE, Solvay, AkzoNobel N.V, Huntsman Corporation, Evonik Industries AG and others.
Acquisitions/Technology Launches/ Product Launches
In July 2015, BASF SE and Solazyme, Inc. launched surfactant derived from microalgae oil, a high performance algal betaine for use in home and personal care applications. The algal betaine is a high- performance alternative to amidopropyl betaine in products that require rich and gentle foam such as shampoos, liquid soaps, hand dishwashing liquids, and other applications.
Asia-pacific dominates the Amphoteric Surfactants market owing to the higher consumption across various industry verticals.
In addition, increasing adoption of high-performance amphoteric surfactants in various end use applications such as oil and gas, pharmaceutical, textile, and many more, is another factor expected to fuel growth of the target market.
The market drivers and restraints have been assessed to understand their impact over the forecast period. The report further identifies the key opportunities for growth while also detailing the key challenges and possible threats.
The other key areas of focus include the various applications in Amphoteric Surfactants Market and their specific segmented revenue.
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