Augmented & Virtual Reality Content & Application Market is forecast to reach $864.2 million by 2025, growing at a CAGR 17.4% from 2020 to 2025. Augmented Reality is an enhanced version of reality that has been created using technology to add images, information, or both. Virtual Reality is a form of computer engineered simulated environment. Although conceptually similar, Augmented Reality has been in use for some time, particularly in the sports industry. Augmented & Virtual Reality Applications are used in many different applications. If we look at mobile apps alone, the majority would be for gaming, navigation, learning and information about nearby locations. If we were to consider AR / VR for more powerful devices that require more energy to handle tasks like computers and laptops. Moreover, Google launched an AR application for object measurement, which will help user measure real-life objects although it will provide estimates as the technology is still developing. These are expected to boost the growth of Augmented & Virtual Reality Content & Application Market.
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By Type – Segment Analysis
During the forecast period software segment is expected to grow at a CAGR of 18.6%. The demand for software is set to grow because of the high adoption boost provided by apps and platforms in the AR space. One of the major factors driving this demand is the increasing interest of big tech firms in augmented reality technology. Smartphones have been known as the market’s most exciting product in the future. Currently, with the increasing use of smartphones and AR browsers, consumers have begun to accept this interaction between human and computer (HCI) and increased reality has gained more research interest and attention recently. The main factors that are expected to drive the market are the penetration of HMDs in the gaming and entertainment sector, huge investment in the market for virtual reality, technology advancement and increasing digitization as well as availability of affordable VR devices.
By Geography – Segment Analysis
North America is expected to dominate the global Augmented & Virtual Reality Content & Application Market with a share of more than 35.8%. Due to technological advancements and increasing customer lifestyle, the North America region is rapidly growing region. Head-mounted displays (HMD), in North America, are experiencing a high growth. In the defense sector, the increasing demand for this technology encourages manufacturers in the region to provide HMDs which will serve the purpose of simulation-based training. Moreover, Technology applications in healthcare field include innovative methods for assessing and monitoring a patient’s disease. Several major players in the North America are offering technologies, which will support the healthcare applications and it is expected to boost the market growth of Augmented & Virtual Reality Content & Application Market.
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Drivers – Augmented & Virtual Reality Content & Application Market
AR can be used to help doctors interpret the body parts of the patient’s simulated state, which is likely to help surgeons perform minimally invasive surgery. The use of AR modeling and 3D visualization in the healthcare field will be of great benefit. Using AR to improve fitness, teach complex subjects to students in healthcare, train doctors, manage pharmacy is driving growth of Augmented & Virtual Reality Content & Application Market.
In the gaming and entertainment field the use of HMDs has been strong. Since the advent of VR and 3D technologies, the gaming market has undergone a technological evolution. Having HMDs has helped users achieve a completely immersive experience and has taken the gaming experience to the next level. The smooth transformation achieved with the use of VR HMDs has helped to offer the users a special and enhanced experience. In the video game market HMDs have a high rate of penetration. Consumers of video games choose HMDs to enrich the skills and entertainment. HMDs project digital images, allowing for a 3D view that enhances user experience. The rising gaming industry will also drive market growth for HMDs and, in effect, the augmented & virtual reality content & application market will grow.
Challenges – Augmented & Virtual Reality Content & Application Market
AR is a technology in the making as some AR apps have features through which a user can see any person’s details in social media. Users do not accept AR devices being uncomfortable and futuristic in design and as the end of privacy. Smart glasses or HMDs work extremely close to the user’s eye as computer screens which can adversely affect the retina or cause eye strain and headache. Because of its health effect, users are reluctant to easily embrace this product. This is anticipated to hamper the market growth of augmented & virtual reality content & application.
Technology launches, acquisitions, and R&D activities are key strategies adopted by players in Augmented & Virtual Reality Content & Application Market. Augmented & Virtual Reality Content & Application Market is expected to be dominated by major companies such as Alphabet, Samsung, Microsoft, Apple, BMW, Worldviz LLC, Qualcomm, Atheer, Daqri, Echopixel.
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