Manuka Honey Market 2020
Manuka Honey can be derived from the nectar of Manuka Tree. It is a monofloral honey. It has a dark cream to dark brown color appearance, and it is very thick & sticky in nature. Protein or colloid is the main reason for its viscous property. It has a strong earthy aroma. Manuka tree is found mainly in New Zealand and southwestern Australia. Manuka Honey market is gaining momentum due to its medicinal property. New Zealand and Australia are the two main exporting nations for Manuka Honey.
Manuka Honey is gaining popularity due to its medicinal benefits, methylglyoxal, a compound found from Manuka Honey has the potential to fight against E.Coli or S. Aureus. It is also effective as anti-microbial. It is also used for wound healing treatment. These qualities have provided various business opportunities, which in turn have boosted its production. Various companies are showing interest to invest and develop the Manuka Honey market.
This report focuses on the global top players, covered
Watson & Son
Pure Honey New Zealand
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Rising popularity due to its various qualities has propelled the Manuka Honey market growth. However, its popularity has also attracted several malpractices in the market as well. Several tests organized in different nations have shown that the product has been adulterated and sold. In order to put a brake to these malpractices, New Zealand and Australian authorities have developed several testing methods to differentiate the real manuka honey from the fake one. Food importing authorities have also extended their support in implementing legal compliance to the various vendors.
Global Manuka Honey market is growing rapidly; however, to understand its different facets, it is important to segment the market by its type and application. This will provide the opportunity to study the market closely. Based on the type the Manuka Honey is segmented based on Unique Manuka Factor or UMF. This licensing process is applied to ensure the purity and quality of the Manuka Honey. UMF 5+, UMF 10+, UMF 15+ and UMF 20+ are the classifications to define the grade of the product. Application wise the market is segmented into Digestion & inflammation treatment and Wound & Skincare products.
Manuka Honey is an indigenous product to New Zealand and Australia, which is why it has a strong base in Asia Pacific region. Local consumption and export market have provided support to the growth of the Manuka Honey market. Import from China, Singapore, and India have created opportunities to expand the Manuka Honey market. It is becoming popular in North American and European countries due to its various medicinal benefits and application as skincare products. Imports from these regions are strong due to rising awareness regarding the use of natural products.
Manuka Honey is very popular in China due to its antibacterial property. New Zealand is eyeing for the lucrative market in China. Government is pushing to obtain the trademark license from the Chinese certification authority, which could create a monopoly market for New Zealand by shutting Australia out.
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Table of Contents –Analysis of Key Points
1 Market Overview
2 Manufacturers Profiles
3 Global Manuka Honey Sales, Revenue, Market Share and Competition by Manufacturer (2018-2019)
4 Global Manuka Honey Market Analysis by Regions
5 North America Manuka Honey by Country
6 Europe Manuka Honey by Country
7 Asia-Pacific Manuka Honey by Country
8 South America Manuka Honey by Country
9 Middle East and Africa Manuka Honey by Countries
10 Global Manuka Honey Market Segment by Type
11 Global Manuka Honey Market Segment by Application
12 Manuka Honey Market Forecast (2020-2026)
13 Sales Channel, Distributors, Traders and Dealers
14 Research Findings and Conclusion
List of Tables and Figures
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