Marketing is often seen as something easy to do but extremely difficult to master. And digital marketing is not different. Marketing as a whole can always change but there are some basics that you can learn to keep with the changing times. Think of this article as a guide to the guide to beginners.
Marketing is all about attracting people to want to give you their money. This can be an exchange of a product or service. But you should know what you want to give them. A service about financial advice is marketed differently when compared to that of showing your artwork. What you want to give out will determine what types of marketing you will use, what strategy and mood you will go for.
Yes, marketing is a serious business but certain services or products can work better with a lighthearted tone. For example, people are more likely to follow a let’s play YouTuber who makes jokes, is goofy, does not take themselves seriously, and is fun to watch and people are more likely to hire a lawyer who is friendly yet serious. Swiping the two characteristics, a joke making, goofy lawyer and a serious let’s play YouTuber would not work.
Once you know what you want to advertise and have figured out the tone of it you can research the types of marketing. But the basics would be Search Engine Optimization is known as SEO.
While trends and social media platforms come and go certain aspects remain behind. These are the ones that can change and develop with the times, and SEO can be seen as one of them. The virtual assistant agency knows this can they keep with the times as should you. SEO stands for Search Engine Optimization. In simple terms it is how you can use Google’s algorithm to get your sites, article, product, channel, social media page, etc. on the front page where everyone looks. Being on the top of the page is the goal.
When people want to find something online they will search for it but typing certain words or phrases. These words or phrases are known as keywords in SEO but tags/ hashtags on social media platforms. People will only go to a company after they know it exists. Keywords are the best way for a company to get discovered online.
Tags are what YouTube uses. While Twitter uses hashtags. Tags can help a video to reach a wider audience in an attempt to increase YouTube views. Hashtags can help to get tweets trending or to pile everything into one group. For example, if you use a certain hashtag then you can advertise one certain item while a different hashtag can advertise another. Plus, they are fun to play with.
Digital marketing can be a lot of fun but you need a plan. Understanding the basics of anything in great detail is always good. That is how you get those clicks, views, engagements, YouTube likes, Facebook comments, etc. with digital marketing.