Digital marketing is the only way that you can get your work out there to the world. Since everyone is online a lot of the time you should use that opportunity to let people know that you are doing something, and what it is that you are doing. However, digital marketing can be an ongoing exercise in advertising. You cannot post one thing, one time and that is it. That is why you should have a plan. But before we get into that…
Search Engine Optimization (SEO) is all about getting your product on the first page of a search result. This thinking can also be applied to social media inregard to trending pages. SEO using keywords as search items so when some types a certain word or phrase a product comes up. Think of keywords are tags or hashtags, certain words have a wider reach than others since they are more used. Therefore, you should know what words to use that people want to search for so that they can come across your work.
Firstly, what do you want? Do you want to sell a product, offer a service, or post artworks like videos and books? Deciding what you want to create and how to market it will help dictate how to go about doing digital marketing.
Artists often go the route of social media while more business-orientated companies do have a social media presence, but they also use content marketing, inbound marketing, email marketing, etc. However, you can use a mixture of digital marketing types to expand your reach. But, sticking to social media, in the beginning, is an easier, cheaper, and more personal option.
The second thing you should do is set a goal. Not just any goal but a detailed one. If you want to get more likes on social media you should focus on one platform over the others. Yes, you can cross-promote and you should. But making a post for Instagram is different from that of making on for Facebook. Therefore, you should research what works best on what platform. Instagram can work with drawings while YouTube can work with speed paints, as an example.
The third step is consistency. How often you post and what your theme is can help with digital marketing. You would be creating a brand that people should begin to recognize. Once they know your brand they will know what you do and are more likely to support you. An example of consistency can be seen on Instagram with artists who post their work regularly, at least once a day at a certain time. And the same can apply for YouTubers. Well-known YouTubers get their YouTube views for sticking to a schedule as much as possible, and sometimes they also buy views.
The use of SEO, consistency, making a plan and goal can all aid you in using digital marketing well, and easily. However, there is a lot more you can learn once you have gotten the basics down.