Digital signage is a digitized display platform where a company’s products and services are marketed through the use of high-quality content, graphics, and videos. It’s primarily designed to build brand awareness and improve customer service.
Research shows that digital signage can potentially turn to a 20-billion-worth industry in 2020. Considering the current pandemic, this prediction might take place in no time. Why so? Check these five important benefits of digital signage.
Doubles Up Marketing Efforts
Digital signage produces far more marketing efforts at local, national, and even international levels, as opposed to those offline tactics. With digital signage, you can reuse several digital contents and efficiently update your in-store marketing. This leverages all your creative works.
Digital signage aids you in iterating your marketing strategies, as well. To be exact, it only requires a single mouse click to either put up or take down various promotions. This allows you to effectively assess which digital marketing tactics work best and effectively get rid of taxing approaches.
Runs Time-Sensitive Ads
In addition to leveraging all your creative works, digital signage allows you to alter displays at a moment’s notice from one remote location. Compared to a six-week-long (minimum) waiting time for print ads, digital signage can roll out new ads anytime, thanks to its direct and digital connectivity to the Internet. With digital signage, you’re able to:
If the budget is the problem, no worries. Generating and rolling out new ads for digital screens is far less costly compared to traditional print signage (more of this later). In other words, running out more focused, local marketing campaigns is possible, which would also enable you to take into account local events.
Further, digital signage doesn’t only expand your target market but also fit in its ever-changing needs. With its drag-and-drop user interface, existing and upcoming ads are created, deployed, and maintained in a few clicks. Its cloud-based platform can also leverage the CMW or Content Management Web system to put down parameters, build up locations, and optimize content from any web browser.
Lowers Perceived Waiting Time
Businesses have been doing a lot of points-of-sale just to prevent long queues and chasing off customers. Why? It’s because “waiting” has always been one of the crucial factors that instigate sales loss and operational inefficiency.
On the other hand, digital signage’ time-sensitiveness generally minimizes perceived wait time and consequently keeps customers entertained. These time-inline update monitors are a good example of an illustration of David Maister’s “occupied time feels shorter than unoccupied time.”
With digital signage, customers will be occupied with the display movement, making them less bored or frustrated from waiting in line. Consequently increases clients’ dwell time and purchase amount by up to 30% in every retail and service-heavy industry, according to one research. Plus, since there are fewer complaints, clients will more likely visit again; hence, boosting the same-store revenue.
Prompts Higher Recall and Retention Rates
Recent surveys have shown that 83% of consumers tend to recall at least one display video in a month, which is significantly higher than any conventional media. Also, another 20% of the consumers tend to share the viewed advertisement with someone else, who’ll also potentially share the ad to other people who have never known about it.
Display signage’ display movements, alongside its contents and graphics, play a significant role in increasing recall and retention rates. On the whole, in-store video displays can potentially catch 400% more views compared to static ads.
Is Low-cost yet Profitable
As the name implies, digital signage displays are digitized. As stated earlier, using this technology means eliminating the costs for printing, including brochures, posters, menu boards, or billboards; marketing materials and its storage, and logistics. It allows you to churn out on high-quality graphics and contents, instead.
Opting for digital signage doesn’t only save you a lot of money and time, but also boosts your revenue. First, a synergy of powerful text, images, and videos can strongly influence the purchasing decisions of the customers.
Second, again, digital signage can quickly adapt and deploy content or ads anytime, anywhere. This can generate an immersive consumer experience and prompt chances for up-sells, cross-sells, and impulse-buys. That’s why about 80% of companies who opted for digital signage displays claimed that they encountered an increase in their sales of up to 33%.
Takeaway
Tech-savvy is now a crucial stepping stone to be sales savvy. It only makes sense to add a digital environment and utilize digital signage in your business, considering that the majority of the consumers are now accustomed to the Internet.
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