Zion Market Research has published a new report titled “Organic Deodrant by Type (Roll-Ons, Sticks/creams, and Sprays), and by Distribution Channel (Supermarkets/hypermarkets, Convenience stores, and Online): Global Industry Perspective, Comprehensive Analysis, and Forecast, 2016 – 2026.” According to the report, the Organic Deodrant market accounted for USD 59.6 Million in 2018 and is expected to reach USD 167.64 Million by 2026, growing at a CAGR of around 13.8% between 2019 and 2026.
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The cosmetics industry produces billions of items worldwide every year. Quite a large proportion of these include deodorants and antiperspirants. Men, women, and children from all walks of life use deodorants to cover up this natural emanation. Antiperspirants are also used to try to prevent the formation of sweat (the more usual term for perspiration), which is responsible for the unpleasant smells we associate with perspiration. Most conventional deodorants and antiperspirants contain several ingredients linked to serious health effects, from Alzheimer’s disease to virulent cancers. Since deodorants and antiperspirants are designed to stay on our bodies for hours, this allows the potential for more harmful chemicals to be absorbed through the skin. Natural deodorants use a blend of essential oils and natural sweat controlling ingredients to help safely and effectively combat odor-causing bacteria. They are formulated with Aloe Vera, Tea Tree Sage etc, it helps soothe skin and keeps us feeling fresh and clean throughout the day. These deodorants are specially formulated to provide a cleaner, more even spread on underarm skin, and it’s strong enough to stand up to even the most active lifestyles, making it a powerful alternative to traditional antiperspirants that may contain other harmful chemicals.
Based on type the organic deodorant market is segmented into roll-ons, sticks/creams, and sprays. Historically, the U.S. has been an antiperspirant stick market based on performance and the ability to stop wetness and odor. However, and surprisingly, the younger male generation of the U.S., has propelled the market in a new direction by embracing and aggressively purchasing deodorant body sprays. The foundation of the U.S. market continues to be dominated by underarm antiperspirants with a focus on long-lasting freshness based on well-established technology. There are a few brands that are creating antiperspirants intended for alternative uses such as hands, face, and feet. Clinical-strength formulas, with long-lasting claims and natural deodorants, without the use of aluminum-based sweat absorbents, are the two most recent trends in the U.S. Elimination of aluminum-based salts is related to the possible connection between these trivalent salts and loss of mental cognition.
In terms of distribution channel, the organic deodorants market has been classified into supermarkets and hypermarkets, convenience stores, and online channels. The supermarkets and hypermarkets segment is anticipated to have substantial value over the forecast period. Physical display of products and the ability to check the product attributes have been the major factors driving the popularity of supermarkets/hypermarkets. The layout of the supermarket and promotional campaigns by leading brands has also increased the sales volume in the supermarket and hypermarket segment. Organized retail sectors have been driving the market by providing ample space and visibility for the existing brands to offer their products. One of the most popular beauty e-retailers, Nykaa plans to expand its presence by opening up to 30 physical stores across India by 2020, which is expected to increase the visibility of its self and other brand products, organic deodorant being one of them. Moreover, it has plans to open 90 offline stores for its Nykaa Luxe Nykaa On Trend stores by 2020.
Some key players in operating in the organic deodrant market are Unilever, Elsa’s Organic Skin Foods, Alverde, SPEICK Natural Cosmetics, Weleda, Lavera, EO Products, Indus Valley, Lavanila Laboratories, and Sebamed.
Global Organic Deodorants Market: Type Segment Analysis
Global Organic Deodorants Market: Distribution Channel Segment Analysis
Global Organic Deodorants Market: Regional Segment Analysis
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