Zion Market Research has published a new report titled “Protein Shampoo by Distribution Channel (Supermarkets & Hypermarkets, Pharmacies & Drug Stores, Convenience Stores, and E-Commerce Portals) Global Industry Perspective, Comprehensive Analysis, and Forecast, 2016 – 2026.” According to the report, the Protein Shampoo market accounted for USD 1.4 Billion in 2018 and is expected to reach USD 2.27 Billion by 2026, growing at a CAGR of around 6.2% between 2019 and 2026.
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Hairs are the integral part of human beauty. Shampoos are primarily been products aimed at cleansing the hair and scalp. People are using herbs for cleaning, beautifying and managing hair since the ancient era. Shampoo is a hair care product used for the removal of oils, dirt, skin particles, dandruff, environmental pollutants and other contaminant particles that gradually build up in hair.
Keratin protein is a protein which is extracted from chicken feather which consists of about 91% keratin, 1.3% fat and 7.9% water. Keratin protein is a hard protein that is also found in hair, skin and nails. Hair is an important part of the body appeal and its look is a health indicator. Accordingly, recent advances in hair science and hair care technologies have been reported in literature claiming innovations and strategies for hair treatments and cosmetic products. The treatment of hair and scalp, primarily, involved the use of shampoo for an effective, but gentle cleansing; however, for years, the shampoo is considered not only as a cosmetic product having the purifying purpose, but it is also responsible for maintaining the health and the beauty of hair, imparting gloss and improving manageability. For meeting the needs of a multitasking formulation, following also the recent marketing-trend addressed to the “natural world”, new challenges for cosmetic technology are aimed towards the research of natural ingredients, as well as new techniques for shampoo formulation.
Based on distribution channel, the protein shampoo market has been classified into supermarkets & hypermarkets, pharmacies & drug stores, convenience stores, and e-commerce portals. Supermarkets & hypermarkets segment is anticipated to gain traction over the forecast period. Supermarkets and hypermarkets was the largest distribution channel in the past years in the market for protein shampoo with a share of more than 35.0% owing to the increased number of these stores across the globe. Major retailers including Walmart, Target, Aldi, and SPAR are expanding their store presence across the key markets including U.S., Germany, China, India, and U.K. in order to cater to the increasing demand for protein shampoo among customers. For instance, according to the press release, Target Brands, Inc. is set to inaugurate more than 25 new stores in U.S. by the end of 2020. This increasing number of offline stores is projected to expand the scope for these types of distribution channels over the foreseeable future.
E-commerce portals are expected to be the fastest growing segment in the protein shampoo market. The buyers are now increasingly adopting e-commerce websites and various online portals for the purchase of personal care products such as protein shampoo and groceries as they can provide a wide range of products of various brands with special pricing and great discounts.
Moreover, these online websites help to get protein shampoos as per the specific requirement of the buyers even if the product is not available in the market of a particular region. Leading e-commerce websites including Rakuten, Flipkart, Alibaba, Ebay, and Amazon offer a wide range of products across the globe. Factors such as ease of shopping, convenience, and product accessibility irrespective of geographic boundaries help to promote the scope for e-commerce portals to purchase protein shampoos.
Some key players in operating in the protein shampoo market are L’Oréal S.A., The Procter & Gamble Company, Unilever plc, Shiseido Company, Limited, The Estée Lauder Companies Inc., Atlantic Coast Brands, Keratin Complex, Pure Biology Products LLC, Klorane, and Keragreen Canada.
Global Protein Shampoo Market: Distribution Channel Segment Analysis
Global Protein Shampoo Market: Regional Segment Analysis
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