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Why Every Business Needs a CRM Strategy in 2020

iCrowdNewswire   Sep 30, 20205:30 PM ET

Unless you are living under a rock, you would know that the year 2020 has been unlike any other in probably, the history of mankind. Whether it is the pandemic or the various socio cultural movements across the globe, or even the crash and tumble of markets and the businesses within them, this year has been one of unprecedented times. In fact, the word ‘unprecedented’ has been coming to the fore again and again throughout the last six to eight months since the pandemic, the lock down and the consequences of the same began. Things are uncertain for an uncertain period of time, at best.

Yet, like every dark cloud, it comes bearing the proverbial silver lining as well. The past two decades have seen massive amounts of evolution – even more than the past few decades before that – in the world of all things online. While the Internet got off to a slow start, it was not long before every business worth its salt began to enroll online for social media pages, websites, blogs et al. This was due to the plethora of opportunities available at the click of a button and tap of a key. With this, many new technologies and tools were born, notably in the field of business intelligence and harnessing the growing opportunities amid the growing competition as well. CRM or customer relationship management is one of those tools or technologies that has completely changed the way we do business – both online and offline.

Hence, it should come as no surprise that now, more than ever before, businesses the world over are finding the right basis to move online and find business in quarters where they had never expected to generate revenues. This has helped in keeping many businesses afloat even in these uncertain times. Therefore, it can be seen that automation and CRM have managed to offer that ray of sunshine to businesses and now more than ever, every business owner is busy trying to find the right CRM software to embrace. This has accordingly led to an evolution of niche specific CRM systems like CRM software for real estate and others.

But there are still many people who do not understand what a CRM system does and why they need it especially in these times and the year 2020. Well, here are a few reasons why you need a CRM strategy in the year 2020:

The year 2020 is all about finding opportunities online like never before. Don’t let the lack of a CRM strategy stop you.


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