Zion Market Research has published a new report titled “Prenatal Vitamin Supplements Market by Dosage Form (Capsule, Powder, and Gummy) and by Distribution Channel (Hospital Pharmacies, Online Pharmacies, Supermarkets, and Drug Stores): Global Industry Perspective, Comprehensive Analysis, and Forecast, 2017—2024”. According to the report, the global prenatal vitamin supplements market was valued at approximately USD 337 million in 2017 and is expected to generate revenue of around USD 585 million by 2024, at a CAGR of around 8.2% between 2018 and 2024.
Prenatal vitamin supplements are vital amines and mineral supplements generally consumed by women during postnatal lactation and pregnancy. Prenatal supplements do not replace food directly but act as supplements for a healthy diet and back-up for nutritional gaps in a normal diet. The increase in the deficiency of minerals and vitamins among pregnant women, stressful and sedentary lifestyle of women, advancement in technologies, rise in other birth defects, improper nutrition to baby, and rapidly growing awareness about the advantages of prenatal supplements are some factors that are likely to fuel the growth of the global prenatal vitamin supplements market in the future.
The prenatal vitamin supplements market is segmented into dosage form and distribution channel. By dosage form, the market for prenatal vitamin supplements is divided into gummy, powder, and capsule. The increasing preference of doctors to prescribe capsules due to their long shelf life is likely to fuel the growth of the capsule segment in the years ahead. The development in technologies which eases the procedures for filling capsules and the property of capsules to dissolve easily with the gastric juices is anticipated to further fuel the growth of the capsule segment in the future.
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By distribution channel, the prenatal vitamin supplements market includes hospital pharmacies, online pharmacies, drug stores, and supermarkets. Drug stores held approximately 54% of the overall share of the prenatal vitamin supplements market in 2017. In the forecast timeline, drug stores are anticipated to dominate the prenatal vitamin supplements market, owing to the convenience offered by them to the customers.
Asia Pacific, Europe, Latin America, the Middle East, and Africa, and North America comprise the regional segment of the global market for prenatal vitamin supplements market. By region, North America is anticipated to dominate the prenatal vitamin supplements market in the forecast time period. This can be attributed to the inception of new technologies, high penetration of dietary supplements, increased product awareness among the consumers, and easy availability of high-quality products. Asia Pacific prenatal vitamin supplements market is expected to show the highest rate of growth in the upcoming years, due to higher birth rate witnessed across the region, the growing awareness about the prenatal supplement among the middle-class population, the presence of a large patient population base, influence of western culture, rise in the number of working women, and sedentary lifestyle.
Some key players of the global prenatal vitamin supplements market are Garden Of Life Inc., Church & Dwight Co. Inc., Country Life LLC, MegaFood, Rainbow Light Nutritional Sytems Inc., Biotics Research Corporation, New Chapter, Inc., Twinlab Corporation, Abbott Nutrition, and Matsun Nutrition.
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This report segments the global prenatal vitamin supplements market into:
Global Prenatal Vitamin Supplements Market: Dosage Form Analysis
Global Prenatal Vitamin Supplements Market: Distribution Channel Analysis
Global Prenatal Vitamin Supplements Market: Regional Analysis
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