Are you on the fence about investing in SEO?
If yes, it’s understandable that you’re skeptical about the benefits of SEO. Although digital marketing methods such as SEO are way cheaper than traditional marketing methods, the cost can still be significant, especially for small businesses on a shoestring budget.
However, if you’re not investing in SEO, there’s a good chance you’re leaving a lot of money on the table.
In this article, we’re making the case for SEO. By the time you’re done reading, you’ll certainly be ready to splurge the cash.
Read on for deeper insight!
Unless you’ve been living under a big rock, you probably know that the vast majority of consumers are shopping online. This is why more and more small businesses are embracing e-commerce.
However, if you’re a brick and mortar store without any digital operations, you might be thinking that SEO isn’t important for you. After all, you’re targeting a local market. When they want to buy something, they just pop into your store, right?
Even local consumers are turning to the internet when they want to find a local business near them. What’s more, about 80 percent of local searches convert.
It’s never too late to start investing in local SEO.
So, you’ve finally taken your business online. You want to capitalize on the high number of consumers shopping online.
Unfortunately, things aren’t turning out as expected. You’re getting a few orders or none at all. In fact, you’re making more sales offline.
What could be the problem? Isn’t selling online supposed to be the holy grail?
Well, you’re probably not making any online sales because your site traffic is poor. For you to get more orders, there needs to be a good number of people coming to your website. And for this to happen, you need search engine optimization.
There are a number of SEO tactics that will help your business website rank highly in search engine results. With increased exposure, you’ll attract quality search traffic.
Close to 90 percent of consumers who shop online read reviews before making a purchase decision.
Does your business have online reviews? If yes, are they positive or negative?
If yours is anything like most businesses, you have a mix of positive and negative online reviews.
There’s nothing wrong with this, but there’ll be a big problem if negative reviews outweigh the positive ones. To avoid this, you need to know how to manage your reviews.
SEO can help you with that.
A key aspect of SEO is review management. You’ll be able to put in place a strategy that enables you to detect negative reviews in real-time (social listening) and respond to them accordingly.
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Are you still undecided about investing in SEO?
The benefits of SEO, especially for a small business like yours, are simply too awesome. To gain an advantage in the modern marketplace, it would be unwise not to invest in SEO.
Keep reading our blog for more tips and insights.