As per forecasters at Zion Market Research, the global A2P messaging market is expected to attain USD 80.15 billion by the end of 2025, augmenting at a CAGR of over 4.2% during the forecasted period 2019–2025. The A2P (application-2-person) messaging has acquired popularity globally since it automatically sends messages to clients. It is mostly utilized by different business organizations to be in touch with their consumers, aids in facilitating the delivery of time-sensitive alerts and validate user of online services.
Some of the key players in the market are SAP Mobile Services, Tanla Solutions, Silverstreet BV, MBlox, Tyntec, SITO Mobile, Syniverse Technologies, OpenMarket Inc., and Genesys Telecommunications. To augment their reach geographically and to stay ahead of their rivals these contenders are targeting different business development tactics, like collaborations, mergers & acquisitions, and similar others.
Expansion In Mobile & Internet Penetration To Stimulate The Global A2P Messaging Market
The rapid expansion in mobile & internet penetration globally has increased the requirement for A2P messaging. The rising deployment of mobile healthcare, mobile payments, mobile banking, and online purchase has further increased the demand in this market. Apart from that, the rapid growth of hybrid technology and mobile marketing is also anticipated to create rewarding prospects for the A2P messaging market. The augmenting use of A2P messaging in different industries is likely to boost the market’s expansion in the near future. On the other hand, the augmenting threats regarding spam messaging & phishing, mobile malware, and technical irregularity correlated to the idea of bulk SMS might impact the development of the A2P messaging market.
The global A2P messaging market is bifurcated on the basis of product type, end-users, and regional analysis. Based on the product type, the market is divided into interactive, promotion, pushed content, CRM (customer relationship management), inquiry related, and others. Based on the end-users, the market is divided into entertainment, tourism, BFSI, healthcare, retail, marketing, media, and others.
The North America Region Expected To Dominate The Global A2P Messaging Market
Based on the geographical analysis, the global A2P messaging market is divided into Asia Pacific, Europe, North America, Latin America, and Middle East & Africa. The North American region is anticipated to dominate the market. This is owing to the increasing demand for A2P messaging platforms chiefly in the banks and financial institutions. Furthermore, different market interactive services across North America utilize A2P messaging technology for voting, donations, and elections. The existence of a large number of key players and rapid move from desktop-first to mobile-first strategy is contributing to the expansion of the A2P messaging market. The Asia Pacific region is anticipated to present lucrative growth prospects for the A2P messaging market in the future.
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The global A2P messaging market is segmented as follows:
On the basis of end-users:
On the basis of product type:
On the basis of region:
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