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Sep 11, 2020 5:33 AM ET

Augmented Reality In Retail Market Drives Future Change | Google LLC, Apple Inc., Microsoft Corporation, Facebook Inc.


iCrowd Newswire - Sep 11, 2020

The ‘ Augmented Reality In Retail market’ research report added by Report Ocean, is an in-depth analysis of the latest developments, market size, status, upcoming technologies, industry drivers, challenges, regulatory policies, with key company profiles and strategies of players. The research study provides market overview; Augmented Reality In Retail derived key statistics, based on the market status of the manufacturers and is a valuable source of guidance and direction for companies and individuals interested in Augmented Reality In Retail market size forecast, Get report to understand the structure of the complete fine points (Including Full TOC, List of Tables & Figures, Chart).

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Global Augmented Reality in Retail Market is valued approximately at USD 10.7 billion in 2019 and is anticipated to grow with a healthy growth rate of more than 46.6% over the forecast period 2020-2027. Augmented reality in retail refers to technology that allows digital information to be integrated into the user environment in real time via devices like smartphones or tablets.

Augmented reality can help online retailers minimize their returns dramatically by offering an immersive digital experience of ‘try-before-you-buy.’ Innovative AR systems allow consumers to view goods from the comfort of their own homes in real time The need to start providing improved customer experience, enhance Internet penetration and boost IoT spending fuel demand for augmented reality in the retail market.

The expansion of global augmented reality in the retail market is driven by increasing demand for online shopping, easy and convenient shopping, as well as the growth of the e-commerce market. According to Statista, an estimated 1.8 billion people worldwide are buying goods online in 2018. In the same year, global e-retail sales amounted to USD 2.8 trillion as well as projections show an increase of approximately to USD 4.8 trillion by 2021. Factors such as rising initial investment costs and an increase in privacy concerns restrict the market growth over the forecast. Increasing adoption of smart AR mirrors with in clothing industry is the opportunity factor. According to Statista, by 2023, there would be an estimated 2.4 billion mobile augmented reality (AR) users globally, up 2.2 billion from the 200 million shown in 2015. Also, it is has been estimated that there will be 1.96 billion mobile AR users around the world in 2021. In the same year, the total number of AR users in the United States alone is projected to reach 85 million.

The regional analysis of global Augmented Reality in Retail market is considered for the key regions such as Asia Pacific, North America, Europe, Latin America and Rest of the World. The high number of Internet users in countries like China, India and Japan is the main driver of the APAC retail market for AR. In countries like China and India, the ever-increasing Internet base will also enhance the early deployment of AR throughout the retail sector. Furniture as well as lighting and grocery shopping are expected to lead and grow at a higher rate, respectively, due to high spending in countries like China, South Korea, Japan as well as India. The highly populous region would see the AR’s high growth in the retail market in the upcoming years. Increasing consumer and commercial markets with growing investments in countries like japan and China will also boost AR growth throughout the APAC retail market. E-commerce has become a key area of focus for APAC retailers, where China seems to have become the world’s largest e-commerce market.

Major market player included in this report are:

Google LLC

Apple Inc.

Microsoft Corporation

Facebook Inc.

Zugara, Inc.

Wikitude GmbH

Blippar

Zappar

Augment

Viewar

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming eight years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within each of the regions and countries involved in the study. Furthermore, the report also caters the detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, the report shall also incorporate available opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players.

The detailed segments and sub-segment of the market are explained below:

By Technology

Marker Based AR

Markerless AR

by Component

Hardware

Software & Services

by Device

Head-Mounted Displays

Smart AR Mirrors

Handheld Devices

by Application

Try-On Solutions

Planning & Designing

Advertising & Marketing

Information Systems

by Retail Type

Furniture

Clothing and Accessories

Footwear

Cosmetic

others

Furthermore, years considered for the study are as follows:

Historical year – 2017, 2018

Base year – 2019

Forecast period – 2020 to 2027

Target Audience of the Global Augmented Reality in Retail Market in Market Study:

Key Consulting Companies & Advisors

Large, medium-sized, and small enterprises

Venture capitalists

Value-Added Resellers (VARs)

Third-party knowledge providers

Investment bankers

Investors

A systematic step framework for How to Tackle The Situation… “MITIGATE” | “SUSTAIN” | “GROW”: Business Strategy Recovery, Scenario and Planning

Key Segments Studied in the Global Augmented Reality In Retail Market

Geographical Breakdown: Regional level analysis of the market, currently covering North America, Europe, China & Japan

In-Depth Qualitative Analyses Include Identification And Investigation Of The Following Aspects: Market Structure, Growth Drivers, Restraints and Challenges, Emerging Product Trends & Market Opportunities, Porter’s Fiver Forces. The report also inspects the financial standing of the leading companies, which includes gross profit, revenue generation, sales volume, sales revenue, manufacturing cost, individual growth rate, and other financial ratios. The report basically gives information about the Market trends, growth factors, limitations, opportunities, challenges, future forecasts, and details about all the key market players.

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Changing Forecasts in a Time of Crisis: explores key issues, including:

Key questions answered: Study Explore COVID 19 Outbreak Impact Analysis

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Key Points Covered in Augmented Reality In Retail Market Report: COVID 19 Impact Analysis

Chapter 1. Executive Summary

1.1. Market Snapshot

1.2. Global & Segmental Market Estimates & Forecasts, 2018-2027 (USD Billion)

1.2.1. Augmented Reality in Retail Market, by Region, 2018-2027 (USD Billion)

1.2.2. Augmented Reality in Retail Market, by Technology, 2018-2027 (USD Billion)

1.2.3. Augmented Reality in Retail Market, by Component, 2018-2027 (USD Billion)

1.2.4. Augmented Reality in Retail Market, by Device, 2018-2027 (USD Billion)

1.2.5. Augmented Reality in Retail Market, by Retail Type, 2018-2027 (USD Billion)

1.2.6. Augmented Reality in Retail Market, by Application, 2018-2027 (USD Billion)

1.3. Key Trends

1.4. Estimation Methodology

1.5. Research Assumption

Chapter 2. Global Augmented Reality in Retail Market Definition and Scope

2.1. Objective of the Study

2.2. Market Definition & Scope

2.2.1. Scope of the Study

2.2.2. Industry Evolution

2.3. Years Considered for the Study

2.4. Currency Conversion Rates

Chapter 3. Global Augmented Reality in Retail Market Dynamics

3.1. Augmented Reality in Retail Market Impact Analysis (2018-2027)

3.1.1. Market Drivers

3.1.2. Market Challenges

3.1.3. Market Opportunities

Chapter 4. Global Augmented Reality in Retail Market: Industry Analysis

4.1. Porter’s 5 Force Model

4.1.1. Bargaining Power of Suppliers

4.1.2. Bargaining Power of Buyers

4.1.3. Threat of New Entrants

4.1.4. Threat of Substitutes

4.1.5. Competitive Rivalry

4.1.6. Futuristic Approach to Porter’s 5 Force Model (2017-2027)

4.2. PEST Analysis

4.2.1. Political

4.2.2. Economical

4.2.3. Social

4.2.4. Technological

4.3. Investment Adoption Model

4.4. Analyst Recommendation & Conclusion

Chapter 5. Global Augmented Reality in Retail Market, by Technology

5.1. Market Snapshot

5.2. Global Augmented Reality in Retail Market by Technology, Performance – Potential Analysis

5.3. Global Augmented Reality in Retail Market Estimates & Forecasts by Technology 2017-2027 (USD Billion)

5.4. Augmented Reality in Retail Market, Sub Segment Analysis

5.4.1. Marker Based AR

5.4.2. Markerless AR

Chapter 6. Global Augmented Reality in Retail Market, by Component

6.1. Market Snapshot

6.2. Global Augmented Reality in Retail Market by Component, Performance – Potential Analysis

6.3. Global Augmented Reality in Retail Market Estimates & Forecasts by Component 2017-2027 (USD Billion)

6.4. Augmented Reality in Retail Market, Sub Segment Analysis

6.4.1. Hardware

6.4.2. Software & Services

Chapter 7. Global Augmented Reality in Retail Market, by Device

7.1. Market Snapshot

7.2. Global Augmented Reality in Retail Market by Device, Performance – Potential Analysis

7.3. Global Augmented Reality in Retail Market Estimates & Forecasts by Device 2017-2027 (USD Billion)

7.4. Augmented Reality in Retail Market, Sub Segment Analysis

7.4.1. Head-Mounted Displays

7.4.2. Smart AR Mirrors

7.4.3. Handheld Devices

Chapter 8. Global Augmented Reality in Retail Market, by Retail Type

8.1. Market Snapshot

8.2. Global Augmented Reality in Retail Market by Retail Type, Performance – Potential Analysis

8.3. Global Augmented Reality in Retail Market Estimates & Forecasts by Retail Type 2017-2027 (USD Billion)

8.4. Augmented Reality in Retail Market, Sub Segment Analysis

8.4.1. Furniture

8.4.2. Clothing and Accessories

8.4.3. Footwear

8.4.4. Cosmetic

8.4.5. others

Chapter 9. Global Augmented Reality in Retail Market, by Application

9.1. Market Snapshot

9.2. Global Augmented Reality in Retail Market by Application, Performance – Potential Analysis

9.3. Global Augmented Reality in Retail Market Estimates & Forecasts by Application2017-2027 (USD Billion)

9.4. Augmented Reality in Retail Market, Sub Segment Analysis

9.4.1. Try-On Solutions

9.4.2. Planning & Designing

9.4.3. Advertising & Marketing

9.4.4. Information Systems

Chapter 10. Global Augmented Reality in Retail Market, Regional Analysis

10.1. Augmented Reality in Retail Market, Regional Market Snapshot

10.2. North America Augmented Reality in Retail Market

10.2.1. U.S. Augmented Reality in Retail Market

10.2.1.1. Technology breakdown estimates & forecasts, 2017-2027

10.2.1.2. Component breakdown estimates & forecasts, 2017-2027

10.2.1.3. Device breakdown estimates & forecasts, 2017-2027

10.2.1.4. Retail Type breakdown estimates & forecasts, 2017-2027

10.2.1.5. Application breakdown estimates & forecasts, 2017-2027

10.2.2. Canada Augmented Reality in Retail Market

10.3. Europe Augmented Reality in Retail Market Snapshot

10.3.1. U.K. Augmented Reality in Retail Market

10.3.2. Germany Augmented Reality in Retail Market

10.3.3. France Augmented Reality in Retail Market

10.3.4. Spain Augmented Reality in Retail Market

10.3.5. Italy Augmented Reality in Retail Market

10.3.6. Rest of Europe Augmented Reality in Retail Market

10.4. Asia-Pacific Augmented Reality in Retail Market Snapshot

10.4.1. China Augmented Reality in Retail Market

10.4.2. India Augmented Reality in Retail Market

10.4.3. Japan Augmented Reality in Retail Market

10.4.4. Australia Augmented Reality in Retail Market

10.4.5. South Korea Augmented Reality in Retail Market

10.4.6. Rest of Asia Pacific Augmented Reality in Retail Market

10.5. Latin America Augmented Reality in Retail Market Snapshot

10.5.1. Brazil Augmented Reality in Retail Market

10.5.2. Mexico Augmented Reality in Retail Market

10.6. Rest of The World Augmented Reality in Retail Market

Chapter 11. Competitive Intelligence

11.1. Top Market Strategies

11.2. Company Profiles

11.3. Google LLC

11.3.1.1. Key Information

11.3.1.2. Overview

11.3.1.3. Financial (Subject to Data Availability)

11.3.1.4. Summary

11.3.1.5. Recent Developments

11.3.2. Apple Inc.

11.3.3. Microsoft Corporation

11.3.4. Facebook Inc.

11.3.5. Zugara, Inc.

11.3.6. Wikitude GmbH

11.3.7. Blippar

11.3.8. Zappar

11.3.9. Augment

11.3.10. Viewar

Chapter 12. Research Process

12.1. Research Process

12.1.1. Data Mining

12.1.2. Analysis

12.1.3. Market Estimation

12.1.4. Validation

12.1.5. Publishing

12.2. Research Attributes

12.3. Research Assumption

Continued….

……..and view more in complete table of Contents

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