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Sep 8, 2020 11:35 AM ET

Location-based Services Market MAY SEE A BIG MOVE | Alcatel-Lucent SA, Apple, Inc., AT&T Inc., Bharti Airtel, LTD., Cisco Systems, Inc., Google Inc.




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The ‘ Location-based Services market’ research report added by Report Ocean, is an in-depth analysis of the latest developments, market size, status, upcoming technologies, industry drivers, challenges, regulatory policies, with key company profiles and strategies of players. The research study provides market overview, Location-based Services market definition, regional market opportunity, sales and revenue by region, manufacturing cost analysis, Industrial Chain, market effect factors analysis, Location-based Services market size forecast, market data&Graphs and Statistics, Tables, Bar &Pie Charts, and many more for business intelligence.

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Location-based Services Market

The location-based services market size was valued at $28.95 billion in 2019, and is projected to reach $183.81 billion by 2027, growing at a CAGR of 26.3% from 2020 to 2027. Advent of digitalization boosts the need for location-based services (LBS), owing to its capability to offer customized marketing strategy solutions, which, in turn, creates new revenue growth opportunities for players opting for these solutions. Location-based services proliferate the demand for analytical solutions, due to their ability to provide and analyze real-time geo-data. For instance, retailers can strategize their marketing campaigns on the basis of customer locations for the nearest store or location-based offers. This is likely to help retailers with new and advanced revenue growth opportunities, which, in turn, is expected to boost the location-based services market during the forecast period.

By component, the hardware segment was the highest contributor in the location-based services market in year 2019, due to the advent of digitalization among various industry verticals and high penetration of smartphones among individuals across the globe. Rise in penetration of smartphones and increase in usage of 3G & 4G networks drive the global market growth. In addition, key players have focused on developing low-priced GPS and other components to cater to the increasing demand of consumers, which significantly contributes toward the growth of the global market. Moreover, surge in adoption of mobile commerce and social media activities is expected to supplement the adoption of hardware components in the LBS market. However, services segment is expected to grow with the highest CAGR during the forecast period, due to increase in demand for services-as-a-solution in digital transformation activities among industries, especially in emerging economies. Thus, major players operating in the global location-based services market are investing in innovative location-based analytical solutions to gain competitive advantages.

North America dominated the location-based services market share in 2019, as most of the top players operate from this region. In addition, presence of well-developed location-based IT infrastructure is expected to boost growth of market in this region. In addition, Asia-Pacific is expected to exhibit the highest CAGR during the location-based services market forecast period. The factors that drive the growth of the market in this region include rise in IT spending capability and upsurge in demand for location-based services from the transportation & logistics sector in this region.

The outbreak of COVID-19 is anticipated to have a positive impact on the growth of location-based services market. With the emergence COVID-19, the use of location-based services is likely to enable governments to address the impact of social distancing and facilitate tracking patterns of movements of individuals and traffic patterns. Innovations and advances in location-based services post COVID-19 outbreak with features such as real-time tracking, location-based marketing, and geotagging, have further supported the market growth.

The report focuses on the growth prospects, restraints, and location-based services market analysis. The study provides Porter;s five forces analysis of the location-based services industry to understand the impact of various factors such as bargaining power of suppliers, competitive intensity of competitors, threat of new entrants, threat of substitutes, and bargaining power of buyers.

Segment review

The global location-based services market is segmented into component, technology, application, industry vertical, and region. By component, the market is categorized into hardware, software, and services. On the basis of technology, it is divided into GPS, assisted GPS (A-GPS), enhanced GPS (E-GPS), enhanced observed time difference, observed time difference, cell ID, and Wi-Fi. The applications covered in the study include location-based advertising, business intelligence & analytics, fleet management, mapping and navigation, local search & information, social networking & entertainment, proximity marketing, asset tracking, and others. Depending on industry vertical, the LBS industry is segregated into transportation & logistics, manufacturing, government & public utilities, retail, healthcare & life sciences, media & entertainment, IT & telecom, BFSI, hospitality, and others. Region wise, the market analysis is performed across North America, Europe, Asia-Pacific, and LAMEA

The key players operating in the location-based services market include Alcatel-Lucent SA, Apple, Inc., AT&T Inc., Bharti Airtel, LTD., Cisco Systems, Inc., Google Inc., HERE, International Business Machines Corporation, Microsoft Corporation, Oracle Corporation, and Qualcomm Inc. These players have adopted various strategies to expand its business, strengthen its product portfolio, and increase their LBS market penetration, which, in turn, is expected to support the global location-based services market growth.

Top impacting factors

Rise in demand for location-based services owing to its diversified scope of applications is a major factor expected to drive the growth of the market. Surge in demand for location-based services among various industry verticals for applications such as location-based advertising, business intelligence & analytics, and fleet management is further expected to offer remunerative opportunities for the expansion of the global LBS industry during the forecast period.

Diversified scope of applications

The growth of the LBS market is driven by the diversified scope of applications across various sectors. For instance, LBS is used for navigation, traffic management, asset tracking, and proximity-based marketing. In addition, it finds its application in fraud prevention, mobile workforce management, and context advertising. Energy & resource management agencies use LBS for evaluation of land cover, vegetation, water resource management, and geology mapping. The defense & military sector utilize LBS for surveillance, battlefront analysis, and strategy formulation. In civil engineering, LBS solution is used for resource mapping, evaluation of geological information, and estimation of suitable location for building, planning, & construction activities. In addition, transportation, media & entertainment, insurance, and tourism sectors offer a wide scope of applications for LBS.

Increase in demand for location-based services

Location-based services are used to provide information about user;s location through internet by using real-time geo-data. The advent of smart devices, wireless technologies, cloud computing, Internet of Things (IoT), and smartphone applications has led to aggrandized traffic on websites. This has fueled the adoption of LBS to improve services and enhance user experience depending upon the end user;s location, which, in turn, is expected drive the market growth. Therefore, LBS has gained importance across various sectors, including government authorities, defense & intelligence, transportation, telecommunication, manufacturing, e-retailing, energy, and natural resource management. Furthermore, increase in penetration of connected devices and machine-to-machine communication systems has notably boosted the need for real-time location-based data sets. This has significantly driven the demand for Internet of Things (IoT) devices across diverse sectors, which is helping companies to develop smart geo-mapping solutions. Thus, aforementioned are key factors are expected to fuel the growth of the global market growth during the forecast period.

KEY BENEFITS FOR STAKEHOLDERS

– This study includes the location-based services market trends, analysis, and future estimations to determine the imminent investment pockets.

– The report presents information related to key drivers, restraints, and opportunities of the location-based services industry.

– The LBS market is quantitatively analyzed from 2019 to 2027 to highlight the financial competency of the industry.

– Porter;s five forces analysis illustrates the potency of the buyers & suppliers in the location-based services market size.

 

KEY MARKET SEGMENTS

By Component

– Hardware

– Software

– Services

By Technology

– GPS

– Assisted GPS (A-GPS)

– Enhanced GPS (E-GPS)

– Enhanced Observed Time Difference

– Observed Time Difference

– Cell ID

– Wi-Fi

– Others

By Application

– Location-based Advertising

– Business Intelligence & Analytics

– Fleet Management

– Mapping & Navigation

– Local Search & Information

– Social Networking & Entertainment

– Proximity Marketing

– Asset Tracking

– Others

By Industry Vertical

– Transportation & Logistics

– Manufacturing

– Government & Public Utilities

– Retail

– Healthcare & Life Sciences

– Media & Entertainment

– IT & Telecom

– BFSI

– Hospitality

– Others

Key Market Players

Alcatel-Lucent SA

Apple, Inc.

AT&T Inc.

Bharti Airtel, LTD.

Cisco Systems, Inc.

Google Inc.

HERE

International Business Machines Corporation

Microsoft Corporation

Oracle Corporation

Qualcomm Inc.

Geographically, the following regions together with the listed national/local markets are fully investigated:
– APAC (Japan, China, South Korea, Australia, India, and Rest of APAC; Rest of APAC is further segmented into Malaysia, Singapore, Indonesia, Thailand, New Zealand, Vietnam, and Sri Lanka)
– Europe (Germany, UK, France, Spain, Italy, Russia, Rest of Europe; Rest of Europe is further segmented into Belgium, Denmark, Austria, Norway, Sweden, The Netherlands, Poland, Czech Republic, Slovakia, Hungary, and Romania)
– North America (U.S., Canada, and Mexico)
– South America (Brazil, Columbia, Argentina, Rest of South America)
– MEA (Saudi Arabia, UAE, Egypt)

Impact of COVID-19 on the Global Market

The research report compiled by Report Ocean offers the study of market opportunities and market impact that are created due to the COVID-19 pandemic. The detailed research report is focused upon all direct and indirect impact of COVID-19 with new product launches, pipeline analysis, supply chain overview, government regulations, strategies adopted by related market players and upcoming vaccines and drug status. Note – In order to provide more accurate market forecast, all our reports will be updated before delivery by considering the impact of COVID-19.(*If you have any special requirements, please let us know and we will offer you the report as you want.)

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Key questions answered: Study Explore COVID 19 Outbreak Impact Analysis

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Key Points Covered in Location-based Services Market Report: Study Explore COVID 19 Outbreak Impact Analysis

CHAPTER 1:INTRODUCTION

1.1.Report description

1.2.Key benefits for stakeholders

1.3.Key market segments

1.4.Key market players

1.5.Research methodology

1.5.1.Secondary research

1.5.2.Primary research

1.5.3.Analyst tools & models

CHAPTER 2:EXECUTIVE SUMMARY

 

2.1.Key findings

2.1.1.Top impacting factors

2.1.2.Top investment pockets

2.2.CXO perspective

CHAPTER 3:MARKET OVERVIEW

3.1.Market definition and scope

3.2.Key forces shaping global location-based services market

3.3.Value chain

3.4.Market dynamics

3.4.1.Drivers

3.4.1.1.Diversified scope of applications

3.4.1.2.Increase in demand for location-based services

3.4.1.3.Rise in demand for smartphones

3.4.1.4.Rapid proliferation of business analytics solutions

3.4.2.Restraints

3.4.2.1.High cost of real-time based LBS

3.4.2.2.Operational challenges

3.4.3.Opportunities

3.4.3.1.Technological advancements

3.4.3.2.Newer applications requiring LBS solutions

3.5.Industry roadmap of location-based services

3.6.Impact analysis of COVID-19 on location-based services market

3.6.1.Impact on market size

3.6.2.Consumer trends, preferences, and budget impact

3.6.3.Regulatory framework

3.6.4.Economic impact

3.6.5.Strategies of key player to tackle negative impact

3.6.6.Opportunity window (due to COVID-19 outbreak)

CHAPTER 4:LOCATION-BASED SERVICES MARKET, BY COMPONENT

4.1.Overview

4.2.Hardware

4.2.1.Key market trends, growth factors, and opportunities

4.2.2.Market size and forecast, by region

4.2.3.Market analysis, by country

4.3.Software

4.3.1.Key market trends, growth factors, and opportunities

4.3.2.Market size and forecast, by region

4.3.3.Market analysis, by country

4.4.Services

4.4.1.Key market trends, growth factors, and opportunities

4.4.2.Market size and forecast, by region

4.4.3.Market analysis, by country

CHAPTER 5:LOCATION-BASED SERVICES MARKET, BY TECHNOLOGY

5.1.Overview

5.2.GPS

5.2.1.Key market trends, growth factors, and opportunities

5.2.2.Market size and forecast, by region

5.2.3.Market analysis, by country

5.3.Assisted GPS (A-GPS)

 

5.3.1.Key market trends, growth factors, and opportunities

5.3.2.Market size and forecast, by region

5.3.3.Market analysis, by country

5.4.Enhanced GPS (E-GPS)

5.4.1.Key market trends, growth factors, and opportunities

5.4.2.Market size and forecast, by region

5.4.3.Market analysis, by country

5.5.Enhanced observed time difference (E-OTD)

5.5.1.Key market trends, growth factors, and opportunities

5.5.2.Market size and forecast, by region

5.5.3.Market analysis, by country

5.6.Observed time difference

5.6.1.Key market trends, growth factors, and opportunities

5.6.2.Market size and forecast, by region

5.6.3.Market analysis, by country

5.7.Cell ID

5.7.1.Key market trends, growth factors, and opportunities

5.7.2.Market size and forecast, by region

5.7.3.Market analysis, by country

5.8.Wi-Fi

5.8.1.Key market trends, growth factors, and opportunities

5.8.2.Market size and forecast, by region

5.8.3.Market analysis, by country

5.9.Others

 

5.9.1.Key market trends, growth factors, and opportunities

5.9.2.Market size and forecast, by region

5.9.3.Market analysis, by country

CHAPTER 6:SMART SPACE MARKET, BY APPLICATION

6.1.Overview

6.2.Location-based advertising

6.2.1.Key market trends, growth factors, and opportunities

6.2.2.Market size and forecast, by region

6.2.3.Market analysis, by country

6.3.Business intelligence & analytics

6.3.1.Key market trends, growth factors, and opportunities

6.3.2.Market size and forecast, by region

6.3.3.Market analysis, by country

6.4.Fleet management

6.4.1.Key market trends, growth factors, and opportunities

6.4.2.Market size and forecast, by region

6.4.3.Market analysis, by country

6.5.Mapping and navigation

6.5.1.Key market trends, growth factors, and opportunities

6.5.2.Market size and forecast, by region

6.5.3.Market analysis, by country

6.6.Local search & information

6.6.1.Key market trends, growth factors, and opportunities

6.6.2.Market size and forecast, by region

6.6.3.Market analysis, by country

 

6.7.Social networking & entertainment

6.7.1.Key market trends, growth factors, and opportunities

6.7.2.Market size and forecast, by region

6.7.3.Market analysis, by country

6.8.Proximity marketing

6.8.1.Key market trends, growth factors, and opportunities

6.8.2.Market size and forecast, by region

6.8.3.Market analysis, by country

6.9.Asset tracking

6.9.1.Key market trends, growth factors, and opportunities

6.9.2.Market size and forecast, by region

6.9.3.Market analysis, by country

6.10.Others

6.10.1.Key market trends, growth factors, and opportunities

6.10.2.Market size and forecast, by region

6.10.3.Market analysis, by country

CHAPTER 7:LOCATION-BASED SERVICES MARKET, BY INDUSTRY VERTICAL

7.1.Overview

7.2.Transportation & logistics

7.2.1.Key market trends, growth factors, and opportunities

7.2.2.Market size and forecast, by region

7.2.3.Market analysis, by country

7.3.Manufacturing

 

7.3.1.Key market trends, growth factors, and opportunities

7.3.2.Market size and forecast, by region

7.3.3.Market analysis, by country

7.4.Government & public utilities

7.4.1.Key market trends, growth factors, and opportunities

7.4.2.Market size and forecast, by region

7.4.3.Market analysis, by country

7.5.Retail

7.5.1.Key market trends, growth factors, and opportunities

7.5.2.Market size and forecast, by region

7.5.3.Market analysis, by country

7.6.Healthcare & life sciences

7.6.1.Key market trends, growth factors, and opportunities

7.6.2.Market size and forecast, by region

7.6.3.Market analysis, by country

7.7.Media & entertainment

7.7.1.Key market trends, growth factors, and opportunities

7.7.2.Market size and forecast, by region

7.7.3.Market analysis, by country

7.8.IT & Telecom

7.8.1.Key market trends, growth factors, and opportunities

7.8.2.Market size and forecast, by region

7.8.3.Market analysis, by country

7.9.BFSI

 

7.9.1.Key market trends, growth factors, and opportunities

7.9.2.Market size and forecast, by region

7.9.3.Market analysis, by country

7.10.Hospitality

7.10.1.Key market trends, growth factors, and opportunities

7.10.2.Market size and forecast, by region

7.10.3.Market analysis, by country

7.11.Others

7.11.1.Key market trends, growth factors, and opportunities

7.11.2.Market size and forecast, by region

7.11.3.Market analysis, by country

CHAPTER 8:LOCATION-BASED SERVICES MARKET, BY REGION

8.1.Overview

8.1.1.Market size and forecast, by region

8.2.North America

8.2.1.Key market trends, growth factors, and opportunities

8.2.2.Market size and forecast, by component

8.2.3.Market size and forecast, by technology

8.2.4.Market size and forecast, by application

8.2.5.Market size and forecast, by industry vertical

8.2.6.Market analysis, by country

CHAPTER 9:COMPETITIVE LANDSCAPE

9.1.Key player positioning, 2019

9.2.Top winning strategies

9.3.Competitive dashboard

9.4.Key developments

9.4.1.Partnership

9.4.2.Collaboration

9.4.3.Acquisition

9.4.4.Product development

9.5.Case studies

9.5.1.RelaDyne, Inc. adopts SkyBitz SMARTank solution to drive business efficiencies and service quality

9.5.2.BMW adopted GroundTruth location services into its BMW 7 series model

9.6.Patent analysis

9.6.1.By region (20002020)

9.6.2.By applicant

CHAPTER 10:COMPANY PROFILE

10.1.ALCATEL-LUCENT

10.1.1.Company overview

10.1.2.Key executive

10.1.3.Company snapshot

10.1.4.Operating business segments

10.1.5.Product portfolio

10.1.6.R&D expenditure

10.1.7.Business performance

10.1.8.Key strategic moves and developments

10.2.APPLE INC.

10.2.1.Company overview

10.2.2.Key executive

10.2.3.Company snapshot

10.2.4.Operating business segments

10.2.5.Product portfolio

10.2.6.R&D expenditure

10.2.7.Business performance

10.2.8.Key strategic moves and developments

10.3.AT&T Inc.

10.3.1.Company overview

10.3.2.Key executive

10.3.3.Company snapshot

10.3.4.Operating business segments

10.3.5.Product portfolio

10.3.6.R&D expenditure

10.3.7.Business performance

10.3.8.Key strategic moves and developments

10.4.Bharti Airtel Limited

10.4.1.Company overview

10.4.2.Key executive

10.4.3.Company snapshot

10.4.4.Operating business segments

10.4.5.Product portfolio

10.4.6.Business performance

10.4.7.Key strategic moves and developments

10.5.Cisco Systems, Inc.

 

10.5.1.Company overview

10.5.2.Key executive

10.5.3.Company snapshot

10.5.4.Operating business segments

10.5.5.Product portfolio

10.5.6.R&D expenditure

10.5.7.Business performance

10.5.8.Key strategic moves and developments

10.6.Google LLC

10.6.1.Company overview

10.6.2.Key executive

10.6.3.Company snapshot

10.6.4.Operating business segments

10.6.5.Product portfolio

10.6.6.R&D expenditure

10.6.7.Business performance

10.6.8.Key strategic moves and developments

10.7.HERE

10.7.1.Company overview

10.7.2.Key executive

10.7.3.Company snapshot

10.7.4.Product portfolio

10.7.5.Key strategic moves and developments

10.8.International Business Machines Corporation

 

10.8.1.Company overview

10.8.2.Key executive

10.8.3.Company snapshot

10.8.4.Operating business segments

10.8.5.Product portfolio

10.8.6.R&D expenditure

10.8.7.Business performance

10.9.Microsoft Corporation

10.9.1.Company overview

10.9.2.Key executive

10.9.3.Company snapshot

10.9.4.Operating business segments

10.9.5.Product portfolio

10.9.6.R&D expenditure

10.9.7.Business performance

10.9.8.Key strategic moves and developments

10.10.Oracle Corporation

10.10.1.Company overview

10.10.2.Key executive

10.10.3.Company snapshot

10.10.4.Operating business segments

10.10.5.Product portfolio

10.10.6.R&D expenditure

10.10.7.Business performance

10.10.8.Key strategic moves and developments

 

10.11.Qualcomm Technologies, Inc.

10.11.1.Company overview

10.11.2.Key executive

10.11.3.Company snapshot

10.11.4.Operating business segments

10.11.5.Product portfolio

10.11.6.R&D expenditure

10.11.7.Business performance

10.11.8.Key strategic moves and developments

 

……..and view more in complete table of Contents

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