By Lens- Segment Analysis
Augmented reality contact lens segment held the highest market share of augmented and virtual reality contact lens market in 2019. Moreover, it is anticipated to witness the significant market growth during the forecast period 2020-2025. Augmented reality technology is written in a special programming language that enables the creator to provide both embedded animation and visual knowledge in the computer program. AR implementations usually provide global positioning system ( GPS) for smartphone to find and track the user’s precise spot. Some of the AR software used in military instruction, which could involve identification of artefacts and identification of movements. Furthermore, there is also future applications of augmented reality in medical, navigation, education and others. Augmented reality will decrease the chance of operation by allowing the surgeon a clearer understanding of the senses. The system is used by medical students to perform surgery in a safe framework. Such equipment can be paired with MRI or X-ray devices so allows the physician to put it into a clear vision. GPS apps utilize augmented reality to promote moving from one level to another. The users see the chosen route over the live view of what is in front of the car using the phone’s camera in tandem with the GPS. When searched through an AR computer, teaching materials, picture books and other instructional reading content produce additional details for the student made in a visual context.
By End User type- Segment Analysis
Augmented and virtual reality contact lens market by end user is segmented into Aerospace and Defence, Automotive, Gaming, E-Commerce, Education, Retail, Entertainment, Travel and Tourism, Healthcare, Media and Entertainment, Others. The gaming and entertainment segment is anticipated to hold the highest market share during the forecast period 2020-2025. The simulation happens in most of the mixed reality games in the physical world with simulated items and characters activated by geo-location or unique symbols, such as QR codes. In certain AR games, for example in Temple Treasure Hunt, players may construct their own quest paths, which can be a scenario for a team-building exercise, a group or just a way to brighten up the normal regular commute to work. Game creators, entertainment studios, music and theatre producers do not lack to introduce state-of-the-art technology to create an exciting performance that draws millions of spectators and tourists. In 2018, Coachella presented an AR sculpture created by artist Katie Stout. The work, apparent though the smartphone image, provided the illusion of being on the bottom of the sea. Consequently this leverages a positive impact on the market growth.
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Geography – Segment Analysis
North America held the highest market share of augmented and virtual reality contact lens market in 2019. The market growth is attributed to the factors such as implementation of advanced technologies, improved industrial infrastructure, and presence of large number of electronics manufacturers in this region. City planners are exploring ways to help build smart cities with augmented reality. Planners might allow greater use of AR technologies to imagine a modern approach to the urban environment, but it’s very interesting how the public will utilize AR. Moreover, APAC region is anticipated to witness the significant market growth during the forecast period 2020-2025. The market is to be led by emerging Asia-Pacific economies such as China and India. In fact, the rise of the gaming industry along with smart devices in the area fuels demand for the development of the augmented and virtual reality contact lens business
Drivers – Augmented and virtual reality contact lens market
Growing implementation of artificial intelligence (AI), internet of things (IOT), virtual reality (VR), big data analytics and others for industrial applications enhances the market growth. The growing implementation of smart technology and web services are creating opportunities that leads to increase in demand in the projected span of 2020-2025 for the augmented and virtual reality contact lenses thereby impeding the market growth.
Challenges – Augmented and virtual reality contact lens market
Quite expensive to use it in everyday life and it might be less accessible for small businesses. Advancements in technologies for better products raises its cost and thereby pose a challenge to the market growth. Thus cost factor plays matters a lot for the market growth.
Partnerships and acquisitions along with product launches are the key strategies adopted by the players in the augmented and virtual reality contact lens market. As of 2019, the market for augmented and virtual reality contact lens market is consolidated with the top players including Google, Sony, Samsung, Microsoft, Apple, Sensimed AG, Medella Health, Alcon, Ocumetrics Bionic Lens, Mojo Vision, others.
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- In January 2020, Mojo Vision reveals a smart contact lens with a tiny built-in display which allows to view images of augmented reality on a screen right in front of your eyeballs.
- In February 2017, WeChat parent Tencent invests $3 M in Innovega, a contact-lens company with increased reality. This investment enabled Innovega for developing a high-powered contact lens that adjusts the wearer’s vision to focus on objects extremely close to face. This high-powered lens also corrects vision like a normal contact lens and can be worn with or without AR glasses.