The market for Advanced Persistent Threat Protection is forecast to reach $14.6 billion by 2025, growing at a CAGR of 16.1% from 2020 to 2025. Owing to reasons such as cyber security and data protection, demand for advanced persistent threat protection system is witnessing a rapid escalation in the market. Advanced persistent threat (APT) is a type of network breach by which unauthorized access can be gained to highly confidential information. This information is under the constant threat of exploitation, and thus to protect them, advanced persistent threat protection systems are used globally. These systems help to secure the network and protect the records from being misused. Advanced persistent threat protection solutions are being mainly used in financial and government institutions, consequently driving the market growth during the forecast period 2020 -2025.
Deployment – Segment Analysis
The Advanced Persistent Threat Protection Market is segmented into cloud and on premise based on deployment. Among the deployment segments, the cloud segment is expected to register the highest revenue share in the global advanced persistent threat protection market. Increasing reliability and easy access to data are elevating the adoption of these cloud services in various enterprisers thereby driving revenue growth of the cloud segment in global target market. Over the past decade, advanced persistent threat protection market has evolved from traditional unsophisticated malware attacks to advance and zero day attacks. In addition, advanced threat prevention solution such as SIEM, next generation firewalls and forensic analysis have been gaining traction in last five years.
Vertical – Segment Analysis
The market is segmented by vertical into Government & Defense, IT & Telecom, Healthcare, Retail, Energy & Utilities, Manufacturing, Transportation, Education, Banking, Financial Services, and Insurance (BFSI) among others. Advanced persistent market threat security approach is increasingly being implemented across various vertical lines such as government and defense, BFSI, education, and others that have contributed to market growth globally. The government segment is anticipated to register the highest revenue share accounting to 27.3% in the global advanced persistent threat protection market. This is due to increased demand to secure sensitive data in this sectors. As the threat landscape is rapidly evolving, the advanced persistent threat protection market is gaining strong traction in cyber world. Advanced persistent threat data protection systems consist of three integrated elements namely- prevention, detection and mitigation of potential persistent threats. Various advanced persistent threat solution includes sandboxing, endpoint protection, forensic analysis, SIEM, IDS/IPS, next generation firewalls and others.
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Geography – Segment Analysis
Global Advanced Persistent Threat Protection Market is dominated by North America with a share of 38% in 2019. Developing business organizations in Europe and Asia-Pacific are gradually increasing the demand for advanced persistent threat protection system. Asia Pacific is expected to provide high growth opportunities for niche players in advanced persistent threat protection system market in the future. APAC offers potential growth opportunities, as organizations are turning towards advanced persistent threat solution providers to defend against targeted attacks and other sophisticated threats.
Drivers – Advanced Persistent Threat Protection Market
Increasing digitization and cloud migration
Increasing digitization and cloud migration has resulted in rising data storage requirements. This data must be protected against external threats as it is highly valuable information such as government documents and financial records. External threats are always on the prowl to breach the security networks and gain access to the treasured information. Cloud adoption is driving the APT protection market as huge data repositories are stored within the cloud infrastructure from different sources. Proper APT detection and protection requires a multi-faceted approach on the part of network administrators, security providers and individual users. A web application firewall (WAF) deployed on the edge of your network filters traffic to the web application servers, thereby protecting one of the most vulnerable attack surfaces.
Strict Government Regulations for Cyber Security and Data Protection
Strict government regulations in place for cyber security and data protection are also increasing the popularity of APT protection solutions. All the enterprises must follow the industry specific security regulations and should have the necessary infrastructure ready to implement the advanced security systems such as APT protection. Security regulations are expected to become more stringent in the near future due to the improved awareness about data protection. Newly emerging and advanced managed security services are expected to provide healthy growth opportunities for the advanced persistent threat protection market.
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Challenges – Advanced Persistent Threat Protection Market
Diverse nature of security threats and lack of subject matter experts
The diverse nature of security threats and lack of subject matter experts related to APT can restrain the growth of advanced persistent threat protection market. Not many cyber security professionals are properly skilled or have expertise in advanced persistent threat protection, which leads to lack of subject matter experts, which is hampering the deployment of APTP systems. Moreover, aggressive security setting can slow devices considerably, but one that’s too lenient will let threats through, consequently hindering the advanced persistent threat protection market. So, there’s a need for design and deployment of hardware and software able to withstand these persistent threat attacks.
Product launches, acquisitions, and R&D activities are key strategies adopted by players in the Advanced Persistent Threat Protection Market. Advanced Persistent Threat Protection driver market is expected to be dominated by major companies such Fortinet, FireEye, Symantec, Trend Micro, Blue Coat Systems, Intel Security, Webroot, Inc., Palo Alto Networks, Websense, Inc., and Dell Secureworks among others.
In April 2018, IBM Security and McAfee extended their partnership to integrate IBM IRP with Data Exchange Layer (DXL) and provide better protection through automation and intelligence sharing.
In April 2018, Symantec announced the development of a powerful threat detection technology used by its world-class research teams. Symantec’s Targeted Attack Analytics (TAA) enables ATP, thereby helping customers leverage advanced machine learning and discover targeted attacks.
In April 2018, Cisco launched advanced email security services, which help enterprises protect their network ecosystem from fraudulent emails containing ransomware, crypto mining malware, and fileless malware that seem legitimate to the users.
Asia Pacific is expected to provide high growth opportunities for niche players in advanced persistent threat protection system market in the future.
Cloud adoption is driving the APT protection market as huge data repositories are stored within the cloud infrastructure from different sources.
The diverse nature of security threats and lack of subject matter experts related to APT are poised to restrain the growth of advanced persistent threat protection market.
The government and financial segment is anticipated to register for highest revenue share accounting to 27.3% in the global advanced persistent threat protection market due to increased demand to secure sensitive data in this sectors.
Related Reports :
A. Cyber Security Market
B. Sandboxing Market
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