Oatmeal Market size is estimated to be $2.5 billion in 2019, growing at a CAGR of 4.9% during the forecast period 2020-2025. Rising awareness among consumers for a healthy breakfast, increasing demand for oats owing to its numerous health benefits and the hectic schedule of people along with the innovation in out-of-home breakfast products is a significant factor driving the oatmeal market during the forecast period 2020-2025.Futhermore, the presence of beta-glucan in oats help to prevent sharp arises in blood sugar and insulin level after eating a meal, and may benefit gut health as fiber is broken down and fermented by intestinal bacteria. Through a carbohydrate rich-food, minimally processed whole-grain can be incorporated into a diabetic diet. Moreover, oatmeal are used to soothe inflammatory skin conditions such as eczema, and are popular ingredients in facial masks. Thereby are key benefits driving the oatmeal market during the forecast period 2020-2025.Moreover, increasing health concern and the growing demand of groats, steel-cut oats, coarse oat meal, irish oat meal, pinhead oats and white oats is also contributing to its market growth.
By Type- Segment Analysis
By Type the oatmeal market is segmented into whole oat grains, steel cut oats, Scottish oats, regular oats, quick rolled oats, instant oats and others. Oats contain considerable amount of valuable nutrients such as protein, starch, unsaturated fatty acids and dietary fibre as soluble and insoluble fractions. In addition oats contain micronutrients such as vitamin E, folates, zinc, iron, selenium, copper, manganese, carotenoids, betaine, choline, Sulphur containing amino acids. Furthermore, although wheat and rice are consumed in considerably higher quantities than oat, oat has advantage that it is consumed as a whole grain cereal normally than its processed products. Moreover, increasing consumption of whole grains cereals owing to the prophylactic benefits they provide which in turn is driving the oatmeal market during the forecast period 2020-2025.
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By Distribution Channel- Segment Analysis
Based on Distribution Channel the breakfast food market is segmented into Supermarket, Hypermarket, Convenience stores, Specialist Retailers, Online Sales Channel and others. Among these the convenience stores are the fastest growing with a CAGR of 4.1% during the forecast period 20202-2025. This is owing to their offering of large number of products to its customers in one place. Furthermore, the availability of Oats, Flakes, Cereals and Snackbar at convenience stores, hypermarket is further contributing to its market growth. Moreover, according to Statista the convenience store accounted to 51% share of respondents.
Geography- Segment Analysis
North America dominated the oatmeal market with a region share 38% in 2019. Rising population along with the increase in out-of-home Breakfast Food, increasing health concerns along with the growing demand of nutritious diet and a better healthcare structure is a major factor propelling its market growth. Furthermore, the presence of major players in that region is also contributing to its market growth
Drivers – Oatmeal Market
Increasing Awareness Among Consumer Regarding Nutritional Benefits of Cereals
Increasing consumer understanding of the nutritional benefits of oats is a significant factor driving the oatmeal market during the forecast period 2020-2025.Futhermore, oats are a significant source of calcium as well as vitamin D, B and minerals such as zinc and iron. Therefore, the intake of nutritious cereals as a healthy diet is also contributing to its market growth.
Increasing incidence of chronic diseases
Increasing incidence of chronic diseases leading to diabetes and other cardiovascular diseases is a major driving the oatmeal market during the forecast period 2020-2025.Futhermore, the growing diabetes patients and the demand of nutritious breakfast intake is contributing to its market growth.. Moreover, according to the World Health Organization about 422 million people worldwide have diabetes particularly in low and middle-income countries and 1.6 million deaths are directly attributed to diabetes each year.
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Challenges – Oatmeal Market
High Cost of Oatmeal
High Cost of oatmeal serves as a major setback for the growth of the Oatmeal Market during the forecast period 2020-2025.Owing to its high cost the lower and middle people are unable to purchase it which in turn is restraining its market during the forecast period 2020-2025.
Oatmeal Market Industry Outlook
Product Launches, Merger & Acquistion, joint ventures and R&D activities are key strategies adopted by the players in Oatmeal Market. Oatmeal Market top 10 are Quakers Oats Company, Kellogg’s, Bagrry’s India Ltd, General Mills, Gerneral Mills, Nestle, Weetabix, thinThin, RichardSon International, Pepsico Inc and Sturm Foods.
Increasing consumption of whole grains cereals owing to the prophylactic benefits they provide which in turn is driving the oatmeal market during the forecast period 2020-2025.
In 2019, North America dominated the Oatmeal Market owing to the rising population along with along with the increase in out-of-home breakfast food, increasing health concerns along with the growing demand of nutritious diet and a better healthcare structure is a major factor propelling its market growth.
Increasing awareness among consumers regarding nutritional benefits of oats is a significant factor driving the oatmeal market during the forecast period 2020-2025.
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