Marketing is often considered a cost center since it can be a challenge to prove the return on investment. To transform the marketing department into a revenue generator, companies need to use several tactics, including video marketing, to attract more clients and grow their business. While there is no one-size-fits-all method that can suddenly help you drive more leads, there are some established best practices that can help achieve your marketing goals.
A good marketer needs to understand these techniques and focus on investing time and money in areas that are best suited for the company. In this article, we will look at some of these creative marketing ideas and how you can apply them to your organization.
One of the most effective yet understated strategies is to keep your customers happy. Happy clients act as your advocate and endorse your brand, which indirectly attracts new customers. According to a report, 82% of customers seek recommendations from friends and family before buying a product.
Word-of-mouth is the oldest marketing strategy and has always delivered results. While nurturing existing customers can be a painfully slow process and requires patience, it surely delivers higher results at a lower cost.
Attracting new customers requires more than just a perfect campaign. It needs a deeper understanding of your target audience in terms of their demographics, preferences, etc. Tracking such attributes in your CRM is the key, but what is also equally important is to analyze this data.
For instance, understand the time and device your target audience is most active at, and run a campaign aligned with their preferences. Use this data to create bespoke campaigns, and you will see results in no time.
A great way to maintain a higher brand recall value is through digital ads and retargeting, which ensure you are seen by the customers even after they have left your website. Use paid ads on social media and search engines to retarget these visitors. If you have their email addresses, send them a newsletter to keep them updated about the latest in your company or any discount or offer.
You can also send them invitations to your online and offline events, such as webinars and trade shows. Retargeting prospects ensure that your brand has a higher recall value, making your company the preferred choice when customers want to purchase a product or service that you also offer.
Create a tailored marketing strategy that appeals to various age groups and personas. While Generation X is all about loyalty, Millennials, and Generation Z are all about innovation, ease of use, and flexible solutions. When you create a marketing strategy, always keep in mind the product positioning and value proposition as well as promotion channels to disburse the message.
That’s not all. Have KPIs wherever possible to measure the results and further improve on it as time progresses.
Marketing is all about networking with the right people and provide maximum exposure to the brand you represent. Therefore, invest time to grow your network and build relationships that refer customers to you. If you have the budget, then sponsor or conduct events to get to know your customers.
You should also invite some happy clients to your event so that they can advocate your product in front of your audience. No slideshows or presentations can defeat the power of a customer’s opinion about your product or service.
As part of your content marketing strategy, incorporate visual content as much as you can to grab the attention of your audience. Instead of creating an ebook, use a slideshow maker to create a presentation that has the same information explained with the help of visuals. You can also use an advertisement maker that can appeal to the potential audience.
And the best part of visual content is that it can be promoted across all various channels, including print, website, and social media platforms. While you advertise visual content, make sure to use high-quality images.
A website is a digital gateway to your business. If you do not have one already, it is time to invest in it. If you already have one, then make sure it is search engine optimized and updated with your latest offerings and solutions.
Use your website as a referral source to publish customer reviews and testimonials. This marketing tool can be used for employee and employer branding. It also allows your users to find you on the internet and potentially grow your business.
Remember to make your site user-friendly and mobile responsive so that users can find the relevant information easily, anywhere, and anytime.
Social media channels provide a great opportunity to advertise your business and reach new prospects. Whether it is a paid advertisement or an organic update, social media is full of visual content that, when done correctly, can drive more traffic to your website and more leads. You can use an advertisement maker to design it. Use social media channels to promote relevant, engaging content, and monitor your performance.
You can also use social media listening tools to examine both negative and positive reviews. Make sure to reply to both types of comments to show that you care about what people think of your business.
While you focus on the customer-first approach, don’t forget to maintain a high quality of your products and services. It will not only help you gain more clients but also help you retain a competitive edge over others in your industry. People may not always remember the positive experiences, but will surely spread unsatisfactory experiences about your company.
This goes without saying but you need to ensure your team is always on their A-game. Ensure your staff is polite and train them properly to provide exceptional customer service. Whenever you can go the extra mile, you should and always remember that it will go a long way in getting new customers on board.
Marketing is something that deals with quite a few things, which if not adhered to properly can backfire very easily. The ten points on attracting customers mentioned above can help you get your marketing campaigns rolling.