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How many times do you open an app on your phone in the course of one day? Studies have shown the average mobile phone user has about 60 to 90 apps. But they spend a majority of time using only 3 to 4 apps. Wouldn’t it be nice, if one of those apps was yours? When it comes to developing a location-based app for your business, the beneficial aspect of connecting to your customers can be crucial for the survival of your business. No matter the industry, there are many uses for using location−based service in your app. Aiming to understand a purposeful way to incorporate this important tool into your business model is a great start towards success.
Companies that develop location−based services apps offer a variety of features for businesses, yet there are a few common features amongst all these apps. Location−base services use real−time geodata from mobile devices. It also uses a smartphone’s GPS technology to keep track of a person’s locations, but only if the person allows it to do so. Once a user agreed to share their information, the app can trace and identify the user location without needing manual data entry. GPS plays a crucial role in determining a user location, it can pinpoint the exact street the user is located.
One of the most popular location−based services in the world can be found within many new cars, this technology makes it easier for the user to locate services and even be aware of traffic advisories. The app can identify a user’s location while being able to measure the distances between objects. This feature is important as it allows a user to find the fastest route to their destination with ease. Location-based service is quite simple, it’s a mobile network for transmitting data and a request for services. A provider informs the user with geo−specific information with the help of GPS. They can only do so with permission from that user, as it is illegal to use location−based services on your application without informing your users.
One of the biggest advantages of this application is having more precisely targeted in−app ads. For both consumers and marketers, locally targeted ads can create a better app experience. Instead of being spammed with random ads, they being advertised relevant and local matters based on their location. This is an important feature to have if you plan on incorporating ads into your app. Not only are you receiving extra revenue from the app, but you do it in a way that doesn’t heavily annoy your customer based. Another added benefit is being able to send geographical significant push− notifications, which in turn helps you keep your customers engage with your app more frequently
Whether you have an existing business or looking to start a new one. Think outside of the box when it comes to using a location−based service for your app, there are so many ways it can be tailor to fit your needs. This is why finding a location−based developer with experience is ideal, a developer should inform and guide you into the developing process to ensure your business needs are met.
