Business Insider’s Insider Picks editor praises TruWomen and rates the brand’s plant-based protein bars among the best out there.
A leading financial and business news website’s team recently picked up a range of TruWomen’s much-talked-about plant-based protein bars for review, and the verdict is in: Business Insider’s Insider Picks praised the offering and rated the brand’s dessert-inspired bars among the best on the market.
“As far as we’re concerned, these are some of the best protein bars out there in terms of taste and texture,” revealed Insider Picks in its recent TruWomen review.
“They’re chewy, sweet but not overly so, and they feel indulgent despite being vegan and packed with protein, so if that’s what matters to you, shop away,” said Insider Picks’ editor, Megan, of the plant-based protein bar range, which includes seven unique flavors such as Saltylicious Almond Love and Oh Oh Cookie Dough.
Business Insider is an American financial and business news website founded in 2009. Business Insider’s Insider Picks team is focused on the latest products and services that it believes readers will find interesting, such as TruWomen’s plant-based protein bars, according to the website.
Insider Picks reported that TruWomen bars—all under 200 calories, and providing approximately 12 grams of protein each—were not just all-natural and immensely tasty, with just the right amount of sweetness, but also beautifully packaged and creatively named. “The colorful packaging is enough to make you want to take a bite,” they said in their recent TruWomen review. “Plant-based protein bars are nothing new, but ones that taste good are hard to come by,” they went on to add.
Business Insider’s Insider Picks team tried a variety of TruWomen bars, including glazed donut, key lime pie, and peanut butter flavors, known as Daydreaming About Donuts, Whipped for Key Lime, and Smother Fudger Peanut Butter respectively, praising, in particular, each bar’s chewy texture and the fun recipe profiles on offer.
The protein bar industry has grown consistently in recent years. Rating TruWomen‘s bars among the best out there, Insider Picks editor Megan suggested that this is likely as a result of a demand for on-the-go snacks that fit the needs of busy, health-conscious individuals. “I jumped on the trend a while ago,” she says, “but rarely do I find a new company that causes me to rearrange my hierarchy of nutrition bars, and TruWomen has done just that.”
Megan and the Insider Picks team also collectively praised TruWomen bars for not including dairy, soy, or artificial flavors, and for being gluten-free certified, vegan certified, and certified kosher, too.
The TruWomen brand was established by Stephanie Pyatt. Her venture has earned a considerable following online, now with tens of thousands of loyal Instagram followers, each keen to snap up exclusive offers and gain insider access to private TruWomen events. The brand has also developed something of a celebrity following with A-listers including Halle Berry and Megan Fox, both of whom are reported to be fans of TruWomen‘s dessert-inspired protein bars, according to a recent piece by New York City-based celebrity and entertainment magazine, Us Weekly.