When Google released the Pixel 3a and 3a XL, they were pretty good deals — you could pay as little as $399 for a phone with the same clean software and excellent camera performance as the company’s earlier, more premium devices. The strategy paid off: Google sold 3 million Pixel 3a phones in its first two quarters on the market, compared to just 2 million Pixel 4s in the same amount of time. To help replicate that success, Google made the new Pixel 4a even cheaper: There’s just one version, and it costs $349.
That might not sound like a huge difference, but it’s enough to undercut the device’s most obvious rival, the iPhone SE. (While the iPhone 11 remains Apple’s most popular model , CEO Tim Cook said during the company’s earnings call last week that the $400 SE has been useful in luring customers away from Android devices.) Fifty dollars isn’t nothing to the kind of cost-conscious consumer Google is targeting with the 4a, either. But most important is what you’re actually getting for the price: This is the company’s first all-screen phone, it packs 6GB of RAM, 128GB of storage, and it shoots pictures as well as the Pixel 4. The best thing about the Pixel 4a is just how good a deal it is.