Increasing Adoption of Social Media for Customer Engagement is Spotted as Key Trend of Wi-Fi Analytics Market

The global Wi-Fi analytics market is predicted to reach a value of $52,975.5 million in 2030, demonstrating a CAGR of 24.2% from 2020 to 2030. The main factors powering the progress of the market are the increasing usage of smartphones, the surging number of Wi-Fi networks in public spaces, and the rising incorporation of big data technology around the world.The COVID-19 (coronavirus) pandemic has halted the advancement of the Wi-Fi analytics market, mainly because of the imposition of lockdown in several countries across the world.

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Furthermore, the closure of sports centers, shopping malls, hotels, restaurants, and various other public gathering places has massively affected the penetration of Wi-Fi analytics solutions. However, the market is predicted to resume its progress in the coming years, with many businesses rapidly integrating Wi-Fi analytics solutions in their operations for increasing their revenue and combating the losses incurred during the lockdown. Additionally, the adoption of various modern technologies such as AI (artificial intelligence) and IoT (internet of things) will further bolster the growth of the market in the future years.

The objective of this research includes;

• Historical and the present size of the Wi-Fi Analytics market
• Future potential of the market through its forecast for the period 2020– 2030
• Historical and the present size of the market segments and understand their comparative future potential
• Potential of on-demand logistics services, so the market players make informed decisions on the sales of their offerings
• Competitive scenario of various market segments across key countries in several regions for uncovering market opportunities for the stakeholders
• Major players operating in the gene therapy market and their service offerings
• Recent strategic developments by the major players in the market

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Globally, the Asia-Pacific (APAC) Wi-Fi analytics market is predicted to be very lucrative in the upcoming years. This is primarily attributed to the rising penetration of smart systems and the rapid incorporation of Wi-Fi analytics solutions in numerous restaurants and retail stores in the region. Furthermore, many Wi-Fi analytics solutions providing companies are announcing acquisitions and mergers and increasingly getting into partnerships with each other, mainly for widening their presence in the region. Due to these factors, the market will grow rapidly in this region in the coming years.

The research includes detailed analysis of;

Based on Component

• Solutions
• Services
  • Professional services
    • Integration
    • Support and maintenance
  • Managed services

Based on Application

• Wi-Fi Presence Analytics
• Wi-Fi Marketing Analytics

Based on Deployment

• On-Premises
• Cloud

Based on End Use

• Smart Infrastructure
• Retail
• Hospitality
• Sports and Entertainment
• Transportation
• Healthcare

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