The global Wi-Fi analytics market is predicted to reach a value of $52,975.5 million in 2030, demonstrating a CAGR of 24.2% from 2020 to 2030. The main factors powering the progress of the market are the increasing usage of smartphones, the surging number of Wi-Fi networks in public spaces, and the rising incorporation of big data technology around the world.The COVID-19 (coronavirus) pandemic has halted the advancement of the Wi-Fi analytics market, mainly because of the imposition of lockdown in several countries across the world.
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Furthermore, the closure of sports centers, shopping malls, hotels, restaurants, and various other public gathering places has massively affected the penetration of Wi-Fi analytics solutions. However, the market is predicted to resume its progress in the coming years, with many businesses rapidly integrating Wi-Fi analytics solutions in their operations for increasing their revenue and combating the losses incurred during the lockdown. Additionally, the adoption of various modern technologies such as AI (artificial intelligence) and IoT (internet of things) will further bolster the growth of the market in the future years.
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Globally, the Asia-Pacific (APAC) Wi-Fi analytics market is predicted to be very lucrative in the upcoming years. This is primarily attributed to the rising penetration of smart systems and the rapid incorporation of Wi-Fi analytics solutions in numerous restaurants and retail stores in the region. Furthermore, many Wi-Fi analytics solutions providing companies are announcing acquisitions and mergers and increasingly getting into partnerships with each other, mainly for widening their presence in the region. Due to these factors, the market will grow rapidly in this region in the coming years.
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