The global web content management market is predicted to grow to $36,422.8 million by 2030, at a monumental CAGR of 18.4% during 2020–2030, on account of the usage of multi-channel customer experience management, increase in the popularity of online shopping, and rising adoption of digital marketing tools.
Due to the COVID-19 pandemic, the demand for several non-essential goods has dropped, which is why companies across various industries are using web content management solutions for efficient customer engagement and content management. The web content management market is also being positively affected during the period due to the growing adoption of the online education mode. Educational institutions are rapidly deploying such solutions for managing administrative tasks and developing content from a central location.
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The healthcare vertical will witness a faster adoption of web content management solutions than retail & consumer goods, media & entertainment, education, banking, financial services and insurance (BFSI), travel & hospitality, government, telecom & information technology (IT), and other sectors, as patients now want easy access to their health, clinical, and financial data. Due to the increasing demand for centralized healthcare information management and access, the healthcare sector is quickly adopting these solutions.
The fastest web content management market growth of APAC is owed to the quick expansion of the e-commerce industry in India and China, rising number of internet, mobile phone, and social media users, and increasing digitization rate.
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New solutions are being launched in the web content management market, as software vendors are making efforts to up their industry share. For example, Sitecore Corporation A/S launched a machine learning framework, which enables the automation of personalized digital experience delivery, via the provision of predictive insights, in November 2019. Named Sitecore AI, the solution, deployed over Microsoft Azure, automatically creates customer segments, identifies visitor trends, and modifies page elements. The solution delivers context-based experiences to individuals, guiding them throughout the process with useful and actionable insights.
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