Wasabi is usually served as a condiment with sushi or noodles in Japanese cuisines. Popular for its pungent and hot taste, wasabi is obtained by grating stalk or stem of a typical Japanese plant, known as rhizome or Wasabi Japonica. Due to several medicinal properties that wasabi offers, such as anti-inflammatory, antibacterial, and other properties, this condiment is loved across the globe. The vast market prominence that wasabi has garnered over the years is predominantly increasing its market size.
Wasabi can help in countering foodborne illnesses/food poisoning. Its antibacterial effects can fight against H. pylori, a bacterium that infects the stomach & small intestine, that can lead to peptic ulcers which may further cause stomach cancer & inflammation of the stomach lining. Naturally occurring compounds in wasabi are called as ITCs and have been shown to exhibit anti-inflammatory effects and prevent the formation & growth of fat cells.
These ITCs have also been studied for their ability to inhibit acrylamide production and inhibit the growth of several types of cancer. Several researches are ongoing to find out if ITCs isolated from wasabi can be used in the treatments of osteoporosis & neurodegenerative brain conditions like Parkinson’s disease. Rhizome, the only raw material required to make wasabi is available in most convenience stores, but at a high price. Factors such as high cost, fluctuations in the price, and the demand-supply gap in rhizomes are forecasted to impede the growth of the market, impacting the production cost severally. However, there is a relatively affordable way – wasabi powder which is sold at comparatively lower prices. Also, the wasabi powder is usually made with natural ingredients without additives or preservatives.
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Industry/ Innovation/ Related News
April 03, 2019 – The H. J. Heinz Company/ Heinz (the US), a leading global food processing company, introduced Kranch Sauce, a new condiment that combines ketchup and ranch. The debut of this mayo-less condiment is bound to be a hit with ranch dressing lovers.
Also, the Kraft Heinz Company, an American food company, which is the merger of Kraft Foods and Heinz, announced its partnership with St. Louis-based restaurant Twisted Ranch to sell five of its ranch dressing flavors nationwide. The sauce varieties, which are produced via this partnership, include Black Pepper Parmesan, Cheesy Smoked Bacon, Garlic Smashed Buffalo, Mango Spiked Habanero, and Honey Dipped Wasabi.
Highly competitive, the wasabi market appears to be fragmented with the presence of several large and small-scale players. Players incorporate strategic initiatives such as mergers & acquisition, innovation, and brand reinforcement to remain competitive in the market. They strive to develop a unique manufacturing process that can not only reduce manufacturing cost but also the downtime and increase the shelf life to the product.
Players leading the Global COVID-19 Pandemic Impact on Wasabi Market include Oregon Coast Wasabi (US), WINGREENS Farms PVT. Ltd. (India), Real Wasabi, LLC (US), Pacific Coast Wasabi Ltd. (US), KINJIRUSHI CO., Ltd (US), S&B Foods Inc. (Japan), CLEARSPRING Ltd. (US), Eden Foods, Inc. (US), and World Wasabi Inc. (New Zealand), among others.
The report is segmented into four market dynamics to widen the scope of understanding,
By Product Type: Powder and Paste & Sauces, among others.
By Packaging Type: Bottles & Jars, Tubes, and Pouches & Sachets, among others.
By Distribution Channel : Store-based (Supermarkets & Hypermarkets, Convenience Stores, others) and Non-store-based, among others.
By Regions: Europe, North America, APAC, and the Rest-of-the-World (RoW).
The Asia Pacific region would continue with its dominance over the global wasabi market throughout the forecast period, witnessing the high consumption. Also, higher-level production in countries such as India, China, and Japan, is a key driving force behind the growth of the regional market. Besides, factors such as the increasing popularity and changing lifestyles of people are some of the factors acting as key tailwinds pushing up the growth of the regional market.
The increasing popularity of wasabi due to its medicinal properties is expected to drive the growth of the regional market. Asian people usually love different types of condiments. Especially, Indians include at least one type of condiment in their every meals and snack. Although wasabi is normally served as a condiment with sushi or noodles in Japanese cuisines, its pungent and hot taste is loved across the Asian countries.
Wasabi markets in North America and Europe are too growing lucratively. These regions witness high inclination towards usages of food condiments. Increasing usages of wasabi in various products to enhance quality, taste, and texture is expected to result in a significant market share for these regions. Besides, factors such as the adoption of a variety of cuisines and increasing preference for unique flavors and growing consumption of condiments would continue to drive wasabi markets in these regions.
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