The increasing penetration of the internet, rising usage of smartphones, growing adoption of digital marketing solutions, rising requirement of real-time field data, ballooning integration of next-generation technologies such as cloud computing, augmented reality (AR), and internet of things (IoT), and the increasing digitization in industries are the major factors driving the growth of the global field force automation market. The market is predicted to reach a value of $9,033.0 million in 2030, advancing at a CAGR of 20.9% from 2020 to 2030.
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The COVID-19 pandemic has massively bolstered the growth of the field force automation market across the globe, on account of the rising incorporation of field force automation solutions. Due to the imposition of lockdowns in various countries, the requirement of real-time field information and data gathering is increasing rapidly, which is, in turn, fuelling the need for automated field processes. In addition to this, the rapid digital transformation and growing production speeds in several industries will further boost the requirement of field force automation solutions in near future.
Services and solutions are the two main categories under the offering segmentation of the field force automation market. Between the two, the solutions division registered the larger market share in 2019, because of the rapid integration of the field force automation solutions in a plethora of industries and the huge requirement of real-time data insights and improved monitoring services, for data-based decision making.
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Globally, the Asia-Pacific (APAC) field force automation market is predicted to exhibit the fastest growth in the coming years. The main factors fuelling the progress of the market are the increasing urbanization, changing customer needs, soaring requirement of real-time sales forecasting methods, and surging need for field sales processes, which are fully computerized in order to enhance the efficiency of the agent and the growth of the organization.
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Based on Offering
Based on Enterprise
Based on Deployment
Based on Pricing Model
Based on Application
Based on Vertical
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