Brands cannot afford to ignore the power of video marketing in today’s cut-throat competition. It can do wonders for the small businesses that are aiming to boost sales, increase online ranking, and attain higher consumer engagement.
Video marketing has become a powerful tool for small-scale companies lately. Over 54% of consumers prefer to watch videos over written content. Moreover, the competition has increased manifold as over 87% of the brands are already using video marketing strategies.
Are you new to video marketing and wondering how to go about it? Do you also aim to boost your online business ranking? Here is an extensive guide that will help you in scaling up your small business with the help of video marketing.
Implanting a video on the main landing page can do the trick for business. After all, this strategy has worked for over 88% of the small businesses. They generally have smaller consumer circles, and therefore, they should prioritize educating the users about their products and services.
The right way to do this is by understanding consumer psychology and behaviour. Companies that satisfy the queries of the consumers by rolling-out meaningful videos tend to hit a bull’s eye more often. Using an online video editor for showing them the brand story, culture, ethics, and behind-the-scenes footage can create a long term relationship.
You see, consumers find videos more engaging and captivating. As far as advertisements are concerned, it will take them to the landing page where they start going through the regular sales funnel. But incorporating videos on the landing page can change the game significantly.
You see, videos can boost conversions by 80%. Why is it so? Because the right videos released at the right time can turn out to be more captivating and encouraging. Consumers tend to grasp the brand messages better during this time.
Last but most important, marketers must ensure that the videos don’t start playing automatically. Enabling the autoplay option can ruin the consumer experience as they might not like the video to play immediately on opening the landing page.
The better user experience should be the prime motive of every small business. They should not leave any stone unturned to entertain and engage their target audience. One foolproof way to attract them is by rolling out mobile-compatible videos.
Over 90% of the target audience watch videos on their smartphones. It gives them the liberty to check out their favourite brands anytime, anywhere. Any small business that aims to carve a niche for itself should ensure all their videos are mobile-friendly.
Do you know that buyers don’t hesitate to pay 86% more for amazing consumer experience? On the contrary, 50% of the consumer will leave a brand if it doesn’t have a mobile-friendly webpage. Showcasing concern for the convenience of the consumers will highlight the human side of the brand.
Moreover, this is also an effective way to lead the race by tapping the untapped online consumer market. Having smartphone-enabled videos will open avenues for better brand awareness, brand loyalty, higher conversions, and higher profitability.
Over 88% of brands focus more on consumer experience over anything else. Releasing meaningful and logical videos can positively impact a company’s web presence. Engaging videos will keep the consumers hooked to their seats.
Eventually, the higher screen time will notify Google about the quality content offered by a website. It will gradually start improving the online ranking of the business. This trick can do wonders for small businesses who are seeking one chance to bounce back.
Companies can also hire video SEO experts who can help in boosting their online ranking through keyword placement strategies. Does this work for small companies? Yes, companies that have a high-quality promo video embedded to its website have 53 times more chances of making it on page 1 of search engines.
Most importantly, creative title, description, tags, and backlinks will highlight the meaning content of the video. This trick also makes the video easily searchable and accessible by the consumers.
Do you know that people spend around 100 minutes in a day watching videos online? The best part about videos is that it can click with all age groups instantly. It is a golden opportunity for small businesses to reach a wide range of audiences.
Video marketing is an effective way to deliver brand messages and information to consumers in a single click. However, marketers must ensure that the video is interactive, captivating, and logical.
They can go for live Q and A sessions, consumers talking about their product experiences, or choice-based videos. The prime focus should be on delivering the right message at the right time. For instance, making a video for a new product should have a section that will highlight the utility of the product, and so on.
Releasing a captivating teaser ahead of the video is also an effective way to reach diversified demography of the audience. Such initiatives will keep the consumers tangled to the videos and can influence their buying habits.
9 out of 10 companies are competing primarily on consumer experience. Smart marketers use a mix of factors in a video to boost conversions. Here are some ideas:
These were the top five ways in which small businesses can scale up their profits through video marketing. Around 95% of the companies said they intend to continue using video marketing in the coming years as well.
It shows the effectiveness of this marketing tool in converting a small business into a leading brand. However, you must ensure that you roll-out the video content that your target audience wishes to see. Aligning their content preference with your brand vision is the secret to success for small businesses.