Video is a highly effective form of content, and its rise has to be complimented to the increased use of social media. There are many videos online, but that hasn’t stopped the consumption of video content, but in fact, increased it further. To see the best possible results and assure higher engagement across platforms with the best possible ROI, you need to make video marketing a part of your strategy.
Hence we have listed down the five essential video marketing tips that can do wonders for your brand. Let’s check them out —
Tip 1 — Understand What Type Of Video Content You Want And Why?
The web has an abundance of video content. Around 70% of the content on the web is videos, and the more the number of people are using digital tools for brand awareness, brand promotion and marketing, the more video content is being produced. So does that mean you shouldn’t create video content when there is already so much?
Well, no. The answer lies in understanding what type of video content do you want most importantly, and why?
— What is your objective of making the video content?
— How can it align with your overall brand positioning?
— Who is your target audience, and why is this video relevant to them?
— What is your messaging? What is the problem you are trying to address with this content?
This is also known as the awareness stage. Knowing your brand and your brand content is the first step to creating great brand videos, and essentially your video marketing will be as good as your video content. The better your content, the wider you reach.
Today, it is fairly easy to create brand videos. Several online video editors make the process of creating quick, simple, smooth and awesome. With free/paid templates and without zero knowledge an individual can look at the tools and play the various features.
Tip 2 — Sharing Is Key. The More You Share Your Videos, The More Traffic It Will Generate.
Any kind of marketing content is incomplete without reaching its target audience. There are multiple platforms on which your brand must be available, for example, Facebook, Instagram, LinkedIn etc. Each set of audience on these platforms are different, and so you’ve got to get your objectives, messages, and target audience right.
This informs your content, and so the first tip is necessary. No video marketing content is complete without its audience, reach and engagement. A high number of reach and engagement can only be achieved when your video is shared by your audience across these platforms. So don’t just make your amazing brand video and upload it. Find ways to share, tweak, repost and maximize your engagement results.
For instance, Facebook is a platform where the audience likes to view long videos about a 1 minute or two, whereas the audience on Instagram is more of a 30-second type. One-third of the world’s digital population spends 100 million hours of watching video content across this channel every day.
Spending the time and effort to define your platform and make content based on that is important. Having said that, you should also learn your audience likes, choices and behaviours as it will save you a lot of time. Cross marketing is one aspect in which brands shouldn’t forget, and that means using other platforms like YouTube, Twitter as well. And don’t forget to compile the content in written format for anyone who’d prefer to read.
Tip 3 — LIVE Streaming Is The New Brand Engagement.
Gone are the days when video marketing was just a passive audience watching a video on their TV screens. The landscape has changed today, with audiences being able to comment, share, like and repost.
In that way, LIVE streaming of videos is a natural extension. It has made video marketing more interactive in terms of being able to interact with the audience on a real-time basis. This has opened up a whole new world of engagement and can do wonders for your brand if taken advantage of and implemented properly.
At the present moment, LIVE video streaming has become so popular and especially in the post-pandemic world that it costs nothing to go LIVE. Facebook, Instagram, YouTube all major video platforms allow LIVE streaming, and it is exciting and takes your brand a notch higher than conventional video marketing ever can.
For streaming, your LIVE video, you don’t need much — a stable and high-speed internet connection, a good phone/laptop camera that can shoot HD resolution.
The world of LIVE videos is enticing and offers an attractive opportunity for audiences and brands alike. The ability to share thoughts, opinions and interact in real-time gives people a sense of brand association and the 24-hour availability creates a sense of urgency. But more recently, LIVE videos are archived on the platform and can be viewed anytime.
This video marketing strategy is great for brand launches or announcing big promotions and is a great way to touch base with your target audience. You can make promotional videos out of these, and it can be easily done with an intro video maker that is available on the web.
Tip 4 — Video Marketing Is Incomplete Without SEO.
Any content posted on the digital platform without proper SEO can be lost in the crowd. Given that Facebook, Instagram, YouTube, LinkedIn all are essentially functioning as search engineers in their own right, you need to approach your video marketing to optimize it on these platforms as well as your website. YouTube, in fact, is the 2nd largest search engine that users rely on, so having a great youtube intro can make your video content reach greater height engagement.
A well-crafted intro description serves the following purposes:
So how do you optimize your video content so that it reaches a wide range of audience and more likes, shares and responses are done? The way to go about it is by conducting thorough keyword research, this will optimize your content and will ensure it reaches the maximum number of viewers. In addition to that, you can add meta title, meta descriptions and metadata that will be perfect for when any user searches content related to your video. These are phrases, keywords, brand words or general queries that might be of interest to the user.
Tip 5 — Include A Call To Action And Track Results
You’d agree that any marketing strategy is incomplete without a call to action, right? Including a call to action (CTA) in your video marketing strategy is essential. A CTA can include a link to your product or website, or an affiliate site where the audience can immediately go to make a purchase.
Posting a video on social media and video platforms these days is not only easy, but it’s fast and can result — like views, shares, reach and engagement levels. Once you track those results, you can get an overview of what works best for your brand and customize your video content next time to increase purchases or brand promotions or viewership.