Say It With A Video: How Video Marketing Is Influencing Different Industries

Content marketing now has a new face in the form of video marketing. Youtube has
created many celebrities, right from fashionistas to singers to acting stars. It had
been one of the largest platforms for the masses to express their talents. But in
recent years, Youtube is extensively used not only for entertainment videos but also
for posting marketing videos.
Youtube is becoming one of the largest platforms for businesses and enterprises to
appeal to the needs of their customers in the form of video marketing. Businesses
very well understand the significance of great storytelling for brand recall and brand
recognition.
Video marketing is primarily used for humanizing brands. Businesses can directly
connect to their customers through video marketing as it creates trust and
authenticity in consumers’ minds. More and more brands have integrated videos as
part of their digital marketing strategy. 83% of digital marketers believe that a video
is an essential tool for digital marketing. The reason is simple. The percentage of
people consuming content in the form of videos has increased considerably in recent
years. It will continuously increase in the coming years.
Almost all the industries are finding video as a means to achieve their marketing
goals and tell their brand story to the audience in an easy snackable way.
There are many online editors like Video Creek available to help brands make their
videos for excellent storytelling.
Let us see how different industries tell their story through video marketing:

Healthcare Industry

In the times of COVID-19, consumers demand healthcare.Video marketing has
become one of the most effective ways and means by which doctors communicate
with their patients. Patients can check out reviews about a hospital they are
considering to get the treatment done or explore the profile of the medical
practitioner they are trying to seek help from.
If a patient has to undergo any medical procedure or surgery, then the doctor can
take the help of animated videos to explain the procedure to the patient and calm
his/her fear. Even different kinds of medical conditions could also be explained
through videos for education and prior information. Youtube video editors are useful
to make video marketing content. You can learn how to edit videos for Youtube.

Manufacturing Industry

Manufacturing is one of the sectors where videos are widely used for devising an
effective marketing strategy. Manufacturing has a highly competitive landscape.

Marketing through videos is the best way to create brand differentiation, drive the
value proposition of products, and develop a consumer connection.

Finance

Financial management is a sensitive subject. Most customers are very apprehensive
about taking a risk with their hard-earned money. In such a scenario, fostering a
sense of security and trust in their customers becomes imminent for financial
institutions. And what can be a better tool than video marketing for building a sense
of confidence in consumers’ minds?
Banks and financial institutions can use videos for making customers aware of their
products and services. Banks can set up videos for a virtual walkthrough of the most
common transactions, like making deposits, setting up payments or for making them
understand pros and cons of any product they are considering to invest in. This way,
the institutions can save lots of working hours whenever a customer raises any query
related to these. Also, customers or enterprises will feel comfortable while doing
business with any big bank.

Real Estate

The real estate industry has evolved to a great extent owing to digitization. However,
it is still a quite saturated market space with many properties being listed or delisted
frequently. This, sometimes, makes it quite tricky for property dealers to keep a
check on or maintain their inventory for customers. Video marketing has emerged as
a handy tool for these dealers for making portfolios that can give them a competitive
edge.
Millennials constitute the most significant percentage of homebuyers at present.
Real estate agencies can utilize videos for creating a virtual tour of their property.
Customers can visit it without even having to come and visit the site personally. The
agencies can also prepare profiles of their agents in their teams. Customers will be
well informed about who is going to deal with them during the whole process of a
property transaction.
Dealers can also make tutorials related to the whole process of property transaction
like securing loans, rate of interest, etc. According to research, video listings of
properties get much more traction than those listed without videos.

E-commerce

Online shopping trends are changing continuously. Now, in the COVID-19 situation,
more and more customers have turned to online shopping to fulfil their needs. From
being just an option earlier, online shopping has now become a necessity. Video
marketing is one of the most potent ways for retailers and sellers to market their
products online and reach their consumers.

Through product videos, customers will be getting a 360-degree view of the product
they are planning to buy and will be able to make their decision faster. Some online
shopping sites even use the ‘Try it on’ feature in their videos so that customers can
get a real-time experience of how a product will look on them, primarily fashion
related.

Travel Industry

Customers can get an online virtual tour of the hotels before booking while planning
a holiday. Video marketing is used as a tool by the majority of restaurants and
people in the food business for attracting customers and visually communicating
with them about ambience or location.

Conclusion

Video marketing is an exciting and engaging way to address customers’ queries, give
them support, and convert leads into customers. Various online video editors have
become essential tools for storytelling and brand promotion. Going forward, many
more other industries also will likely indulge in videos for branding, attain their
marketing goals and extend customer support.