False Eyelashes are artificial eyelashes, which are designed to define the eyes and make the upper and lower lash lines, appear thick. These are prepared through different raw material such as synthetic hair, human hair, and animal hair & fur. They are also available in different lengths designs, and colors. These false eyelashes are worn with the help of a special glue and can be self-applied. The growing trend of highlighting the lash line to make it look more defined, is one of the major factors influencing the growth of this market.
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The global market for false eyelashes has been witnessing high demand for the last few years and is projected to reach USD 1,754 million by 2023 compared to USD 1,147 million in 2020. Increase in population of working women followed by their increasing awareness regarding eye make-up is impacting the growth of the market. Moreover, the individual focus on unique eye make-up and growing demand for customized eye make-up is driving the growth of the market. Also, improvement in technology is encouraging the growth of this market through increased production and new innovative products.
Based on the type, strip lashes segment is dominating the market followed by individual lashes. Moreover, individual lashes segment is witnessed to grow at the highest growth rate of 7.60% over the forecast period. On the basis of raw material, synthetic hair segment is expected to hold the maximum market share of 64.67% on the global level. Additionally, on the basis of production, hand-made segment is anticipated to grow at the highest rate of 7.61% during the review period.
The major key players in False Eyelashes Market are Revlon Inc. (New York), MAC Cosmetics (The Estée Lauder Companies Inc.) (New York), Ulta Beauty, Inc (U.S.), Ardell International, Inc (U.S.), Kiss Products Inc (U.S.), Shu Uemura Cosmetics, Inc. (Japan) – L’Oreal SA. And Esqido Lashes (Canada)
By Downstream Analysis
Based on the type, False Eyelashes Market is segmented into strip lashes, individual lashes, cluster lashes, and others. Among the type, strip lashes accounted for the major market proportion of 57.34% in the year of 2020. However, individual lashes segment is projected to be the fastest growing segment during the forecast period of 2020-2023.
Based on the raw material, false eyelashes market is segmented into synthetic hair, human hair, animal hair & fur, others. Among them, synthetic hair is observed to be dominating with major market share of 64.67% in the year 2020 and is predicted to be the fastest growing segment during the noticed period.
On the basis of the production, it is segmented into machine made, hand-made and others. Among them, machine-made segment is dominating with the market share of 66.14% in the year 2020. However, hand-made segment is anticipated to be the fastest growing segment during the forecast period of 2020-2023.
Based on the distribution channel, the market is segmented into store-based and non-store, of which the store-based segment is further sub-divided into supermarket/hypermarket, cosmetic stores, drug stores, and others. Supermarket/hypermarket accounted for the maximum market share in the year 2020. However, non-store based distribution channel is projected to surge the market over the noticed period.
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Among the regions, North America is dominating the false eyelashes market with over 36.78% of the global market share and is projected to reach around USD 1,754 million by 2023. However, Asia Pacific is anticipated to be the fastest growing region for false eyelashes market. In Asia Pacific, India is expected to grow at the highest rate followed by China and Japan over the forecast period.
Moreover, RoW is also projected to witness a substantial growth rate during the forecast period 2020-2023 in which Saudi Arabia is projected to grow at the highest rate followed by Brazil over the review period.
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