Instagram is one of the most popular social media of the modern age. It is a platform where one can post their photos, share their stories, and maybe even interact with a few like minded people. This is all common knowledge and what is also known is that it can be a challenging platform to master. Especially, for artists.
Social media is a numbers game. Therefore, using one of the heavy hitters can be beneficial due to its popularity and high users count. That is the draw of Instagram for artists in that they can get their work to reach a wider audience. They can have their sites, their blogs, their forums, but those often do not get as much attention as Instagram. Hence, its popularity and interest from artists and audiences alike.
It is easy to use and to keep track of if the profile is neat. A profile with a certain theme like that of an artist can be a pleasure for the audience to look at. Some may even come back to it.
In order for a person to get their work to the public, they should use hashtags. Hashtags are what people search for or have searched for. It can be a way to make the Instagram algorithm suited to their interests and bring up the types of posts that they have viewed before.
Knowing how to use hashtags can help an artist find their audience. But, this is a tricky task since many hashtags can become over saturated or under saturated. That is why using multiple hashtags on a post could work depending on which ones are used. Although Instagram does limit the number to 30.
Several sites like Bigbangram have the option for artists, people, and companies to get help in figuring out which hashtags to use. One should not put in popular hashtags if the work does not suit it. People in the tag will not click on to the work if it is not related to the topic. They will just ignore it.
The point of using hashtags is to get people to like minded people to click on the work and hopefully go to the account of the artists and follow them.
Hashtags can bring in an audience but good work keeps them coming back for more. Plus, tags can also help increase like and views if the right audience is reached.
While the idea of hashtags is a simple one, the execution of the best way to use them is a challenge often resulting in a few hits and misses. There is also the timing of the posts, the regularity of the schedule, and themes that can play a role in boosting audience interactions as well as the number of likes, views, and followers. Sometimes artists may opt to buy the previously mentioned to get their work out there faster and bigger. Although this is often frowned upon.