The increase in awareness on hygiene and cleanliness among people, especially during the current COVID-19 pandemic is expected to drive the sanitary paper products manufacturing market. Beyond the coronavirus impact, there is an increase in awareness among people on hygiene and cleanliness because of the initiatives of governments and other organizations, along with an increase in income which leads to increased spending on personal hygiene. According to a press release of World Health Organization (WHO) in June 2019, 74% of the global population used a basic sanitation service, which is an increase from 68% in 2015.
The global sanitary paper product manufacturing market is expected to grow from $65.8 billion in 2019 to about $107.9 billion in 2020 as the COVID-19 outbreak has resulted in an increase in demand for paper products since people are increasingly preferring disposable paper products to curb the spread of viral infection. Sanitary paper products such as toilet rolls, facial tissues, kitchen towel, paper napkins, and other sanitary paper products are expected to see a significant increase in their market size while the pandemic remains. The market will see a considerable demand in the short-term post COVID-19 as well, due to an increased awareness about hygiene and infections. The market is expected to stabilize and reach $94 billion at a rate of 9.3% through 2023.
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Prominent Substitutes May Hinder Growth Of Sanitary Paper Product Manufacturing Industry
The threat of prominent substitutes is expected to hinder the growth of the sanitary product manufacturing market. There are many alternatives for paper available in the market such as cotton, plastic materials like polyester, polypropylene, etc. Substitute products include cloth kitchen towels, wet wipes, sanitary pads, tampons, and diapers made with plastics and such, which are used instead of sanitary paper products. These alternatives are being used to decrease the environmental burden as well as for their ease of use.
Sanitary Paper Products Manufacturing Market Trends Include Use Of Recycled Paper
Recycling of paper is expected to be a key trend in sanitary paper product manufacturing. In the paper industry, there is an increase in recycling due to environmental issues like deforestation and increase of waste. Recycled tissues require 50% less water, 64% less energy and make 74% less air pollution, which not only decreases the cost for the companies but also supports sustainability. Recently, a Canadian tissue paper manufacturer Cascades Inc. launched its Latte Collection, which is manufactured by combining white recycled fiber and cardboard.
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Sanitary Paper Products Manufacturing Market Segmentation
The sanitary paper product market covered in this report is segmented by product into tissues and handkerchiefs, table napkins, toilet paper, towels, sanitary napkins and tampons, disposable diapers. It is also segmented by application into residential, commercial. North America was the largest region in the sanitary paper product manufacturing market in 2019.
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