Artificial Intelligence driven Marketing Communications
Social is the new media and Influencers are the new journalists – reaching influencers exponentially grows press release distribution earned media ROI
Miami, Florida – June 2 A Pew Research Center study shows the number of Americans getting their news from social media versus traditional media continues to grow and in fact has already surpassed print. Influencers are driving content production to fuel the trend.
Marketers and brands have jumped on board the trend. Influencer Marketing Hub’s 2020 Benchmark Report projects influencer marketing spend to grow from $4.6 in 2018 to $9.7 billion in 2020 with an average earned media value of $5.70 per $1 dollar spent on Influencer Marketing (2019 based on 2000 campaigns evaluated).
Influencers are divided into groups depending on the number of followers including Nano, Micro, Medium and Mega with Nano obtaining the largest average engagement rate. The number of corporate campaigns and influencers activated continues to grow with the largest growth among Micro influencers.
“Influencers are both the new media and new journalists. Followers subscribe to Influencer feeds the same way they do to traditional media and influencers produce the content that populates their feeds exactly how journalists write for traditional media” commented Hector Botero, President of iCrowdNewswire powered by Google. Botero went on to say, “the next innovation towards earned media enhancement and ROI in press releases will be around engagement with influencers and their audiences”.
Launched in 2018 influency.me had over 10,000 influencer engagements in 2019 for clients such as IBM, Oracle, PayPal, Coca-Cola, Nestle and others. Influency.me has entered into an exclusive United States and Canada licensing agreement with Advertising 3.0, LLC, a joint venture co-owned by iCrowdNewswire founder Hector Botero and Influency.me founder Rodrigo Azevedo.
Influencer Marketing Hub’s 2020 Benchmark Report highlights:
About iCrowdNewswire powered by Google
Launched in 2015 iCrowdNewswire powered by Google has implemented more press release distribution innovations than any other newswire in the industry from paid social and digital media advertising to audio marketing and 8 translations per release – no other wire provides geographic targeting down to a zip or postal codes worldwide; demographic targeting by age group, industry and interest; 8 translations with every release for unmatched multicultural and global reach; audio distribution with Amazon Alexa, Google Assistant, Microsoft Cortana and Apple Sire; Google and Apples mews and more. For more on iCrowdNewswire https://icrowdnewswire.com/ to see the iCrowdNewswire team https://icrowdnewswire.com/team/
To access Influency.me in English https://www.influency.me/en/ Influency.me is also available in Spanish and Portuguese.