TV transmitter market accounted to US$ 662.6 Mn in 2018 and is expected to grow at a CAGR of 4.7% during the forecast period 2019 – 2027, to account to US$ 975.2 Mn by 2027.
A television transmitter is a device used for over-the-air, also known as terrestrial television broadcasting. It is an electronic device that emits radio waves along with a harmonized audio channel that carries a video signal representing moving images. These radio waves are then received by television receivers, which display the image on a screen. A television station consists of a television transmitter and the broadcast studio, which originates from the content. These radio waves transmit on frequency channels in the VHF and UHF bands.
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The OTT media service industry has grown tremendously; consumers are increasingly accessing media outside their confined space. The OTT content is evolving from the niche to mass-based content. The rise in the number of devices capable of supporting digital media, also increasing internet access speed, has provided consumers with an option to access the media content. Media consumption across the globe has witnessed a tremendous increase with a significant leap from traditional media to new (digital) media.
Strategic Insights & Industry Developments:
Some of the market Initiatives were observed to be most adopted strategy in the global TV Transmitter market. Few of the recent market initiatives are listed below:
2019: GatesAir Inc. received TV transmission order from Doordarshan, India’s national broadcaster, to strengthen analog UHF television coverage in the Jammu region. This deal further supports the company to expand its business in Northern India.
2019: The Grupo Globo media enterprise introduced the first 5G Broadcast field trial in Brazil with equipment from Rohde & Schwarz. Under the cooperation between Grupo Globo and Rohde & Schwarz, Rohde & Schwarz supplied an R&S TMU9evo transmitter and the R&S BSCC network component.
2019: Egatel introduced its broadcast newest stuff in Asymmetric Wideband-Doherty technology and the latest solutions for low-power VHF equipment at the IBC, RAI, Amsterdam.
2018: Hitachi selected ABonAir Ltd. to provide the leading wireless video system to the Myanmar Radio and Television Authority and enable live video transmission from the most challenging environment.
Global TV Transmitter Market – By Transmitter Type
Global TV Transmitter Market – By Distribution Channel
Global TV Transmitter Market – By Application
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