According to a market report published by Persistence Market Research titled ‘Window Blinds Market: Global Industry Analysis and Forecast 2018-2027,’ the revenue generated by the market is estimated to be valued over US$ 1,788.8 Mn in 2018, which is projected to increase at a CAGR of 3.6 % during the forecast period (2018-2027).
Window coverings are among the basic parts of home care products. Window coverings help reduce energy loss, lower heat and improve the comfort of a home. Window coverings primarily include window shades and window blinds.
Window blinds are window coverings that are made of hard material such as wood, plastic metals and others. Window blinds typically consist of vertical and horizontal slats, which makes them different from window shades. In the global window blinds market, manufacturers are focusing on research & development, as well as the launching of new product variants, which is a key factor driving the demand for window blinds across the globe. Key players operating in the market are constantly investing a significant amount on research and development activities to cater to the evolving needs of customers who are seeking authentic and specialized products.
Offering customization in terms of materials, designs and automated & motorized options are among the key strategies adopted by the manufacturers of window blinds. Moreover, offering these specialized products at affordable and competitive prices is among the key concerns of manufacturers. The manufacturers of window blinds have also adopted some key differentiating strategies. For instance, brands operating in the market are targeting mass consumers. They are also offering window blinds with advanced features at competitive prices. The manufacturers of window blinds are also seeking product innovation due to an increase in the awareness of consumers with respect to the different brands available in the market.
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For instance, IKEA announced that by 2019, it is planning to launch smart window blinds in the U.S. The builders of smart homes is a major target market segment for IKEA.
The global market is segmented based on regions, which include Latin America, North America, Asia Pacific Excluding Japan (APEJ), Middle East & Africa, Europe and Japan. Among all the regions, North America is expected to hold the relatively highest value share of the global window blinds market. The region is expected to gain 128 BPS during the forecast period.
However, Asia Pacific is estimated to register favorable growth in the global window blinds market. By the end of 2027, the APEJ window blinds market is projected to reach US$ 270 Mn, expanding at a CAGR of 4.3% over the forecast period. The continuous launching of new products, increasing penetration of window blinds, as well as the changing living standards of consumers are among factors that are expected to drive the window blinds market in the region.
For instance, in February 2018 D’décor, a leading manufacturer of home care products, launched a variety of commercial blinds in India. To create awareness about this addition to its product offerings, the company displayed and showcased its range of blinds at a home décor exhibition.
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Key Players in the Window Blinds Market
The global window blinds market is primarily characterized by the presence of a large number of regional and multinational companies. Among all these companies, Hunter Douglas & Springs Window Fashions is one of the players with the largest value share in the global window blinds market. Detailed profiles of companies are also included in the global window blinds market report to evaluate their strategies, key product offerings and recent developments.
Some of the key players profiled in the global window blinds market study include
- Hunter Douglas, Inc.
- Springs Window Fashions, LLC.
- Newell Rubbermaid
- Ristal, Inc.
- Blinds To Go Inc.
- Hillarys Blinds Limited
- Ching Feng Home Fashions Co.
- Advanced Window Products, Inc.
- QMotion Advanced Shading Systems
- Stevens (Scotland) Limited
- Budget Blinds, Inc.
- Aluvert KZN
- Elite Window Fashions
- Innovative Openings, Inc.
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