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The Global Yoga Mat Market is estimated to grow at a CAGR of 7.1% during the forecast period 2019-2026. As per the detailed market analysis conducted by Report Ocean, the global yoga mat market was valued $14.29 billion in the year 2019 and is estimated to reach $23.2 billion by the end of the year 2026.
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Yoga is the most effective ways to keep mind and body healthy. Yoga mats most essential accessory purchased by yoga practitioners which is used while practicing yoga and are made up of different materials to offer comfort. Purchasers consider different factors while purchasing a yoga mat such as texture, material, thickness and budget.
The Global Yoga Mat Market is driven by various growth factors such as surge in government initiatives to promote healthy lifestyle, rise in obese population, easy availability of yoga training centres and increasing trend of on-line training platforms. Whereas, increasing issues related with yoga mats will hamper the market growth over the forecast period to a certain extent.
Shapes and portability are some major factors that attract a large customer base. Additionally, increase in investment in R&D to offer innovative product manufacturing along with technological advancements in the product fuels the market growth over the forecast period.
Segmentation Overview of the Global Yoga Mat Market
The Global Yoga Mat Market is segmented on the basis of various market segments that include Material, End User and Distribution Channel. These major market segments are further categorized into various market sub-segments to study the overall market scenario.
The Material Type Segment of the Global Yoga Mat Market is Sub-Segmented into:
The End User Type Segment of the Global Yoga Mat Market is Sub-Segmented into:
The Distribution Channel Segment of the Global Yoga Mat Market is Sub-Segmented into:
Geographical Overview of the Global Yoga Mat Market
On the basis of geographical segmentation, the global yoga mat market was studied across North America (U.S., Canada and Mexico); Europe (Germany, UK, Russia, France and Rest of Europe); Asia Pacific (China, India, Japan, Korea and Rest of Asia Pacific); LAMEA (Brazil, Saudi Arabia and Rest of LAMEA). As per the analysis, the Asia-Pacific yoga mat market dominated the global marketplace with more than 1/3rd of the market share of the global yoga mat market in the year 2018. The APAC yoga mat market is estimated to dominate the global market throughout the forecast period 2019-2026. Additionally, the APAC market is estimated to grow at fastest rate with highest CAGR of 8.1% during the forecast period 2019-2026. The regional growth is attributed to increasing popularity of yoga in the region and easy availability of yoga training centres and on-line platforms. While, on the other hand, the North-America Yoga Mat Market follow the APAC region in terms of market share.
Key Players Insights
Manduka, Yaazhtex, Aurorae Yoga, LLC, Hugger Mugger, Ecoyoga, Eupromed, Lululemon Athletica, prAna, Adidas and Jade Fusion are some major players included in the research study of the global yoga mat market. The market players are adopting various competitive strategies to capture majority of the market share during the forecast period. Market players are majorly focusing on product innovations and increasing trend of eco-friendly raw material usage in yoga mat are some strategical steps undertaken by market players to increase their presence in the global market.
Table of Content
CHAPTER 1: INTRODUCTION
CHAPTER 2: EXECUTIVE SUMMARY
CHAPTER 3: MARKET OVERVIEW
CHAPTER 4: YOGA MAT MARKET, BY MATERIAL
CHAPTER 5: YOGA MAT MARKET, BY END USER
CHAPTER 6: YOGA MAT MARKET, BY DISTRIBUTION CHANNEL
CHAPTER 7: YOGA MAT MARKET, BY REGION
CHAPTER 8: COMPETITIVE LANDSCAPE
CHAPTER 9: COMPANY PROFILES
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