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The Global Sheet Face Mask Market is estimated to grow at a CAGR of 8.8% during the forecast period 2019-2026. As per the detailed market study of the global sheet face mask market, the market was valued $206.0 million in the year 2018 and is estimated to reach $392.1 million by the end of the year 2026.
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Sheet masks are delivery of medium between face and ingredients enriched in mask. The market is flourished with various types of sheet masks such as non-woven, bio-cellulose sheet, knit sheet, hydrogel sheet, cotton/microfiber, mud, and clay among others. The major function is cosmetic ingredient delivery followed by skin hydration, skin whitening and moisturizing.
The Global Sheet Face Mask Market is majorly driven by various growth factors such as availability of easy-to-use sheet masks, emergence of value-added sheet masks, inclusion of novel serums & other useful ingredients and growth in adoption of cannabis-infused masks. However, the global market growth is hindered by sell of counterfeit products in the market. Whereas, availability of untapped potential of e-commerce channels and direct distribution networks create novel market opportunities in the market.
Segmentation Overview of the Global Sheet Face Mask Market
The Global Sheet Face Mask Market is segmented on the basis of Product Type, Price Point and Distribution Channel. These major market segments are further categorized into various market segments to study the market in detail.
The Product Type Segment of the Global Sheet Face Mask Market is Sub-Segmented into:
The Price Point Segment of the Global Sheet Face Mask Market is Sub-Segmented into:
The Distribution Channel Segment of the Global Sheet Face Mask Market is Sub-Segmented into:
Geographical Overview of the Global Sheet Face Mask Market
On the basis of geographical segmentation, the global sheet face mask market was studied across North America (U.S., Canada and Mexico); Europe (Germany, UK, Russia, France and Rest of Europe); Asia Pacific (China, India, Japan, Korea and Rest of Asia Pacific); LAMEA (Brazil, Saudi Arabia and Rest of LAMEA). As per the analysis, the North America sheet face mask market is estimated to witness the fastest growth with highest CAGR of 11% during the forecast period 2019-2026. The regional growth is due to availability and expansion of skincare brands in the region and establishment of beauty retailers offering in-store experience. Whereas, the Asia-Pacific sheet face mask market contributed largely in the global marketplace with highest market share in terms of market revenue in 2018 and is estimated to dominate the global market throughout the forecast period. The region accounted to 2/5th of the global market share in the year 2018. The regional growth is attributed to increase in preference for easy-to-carry products, high number of customer base and emerging online selling platforms.
Key Players Insights
Tonymoly Co. Ltd., The Face Shop, Sephora Inc., Lancome Paris, L’Oréal, Kracie Holdings, Ltd., Innisfree Corporation, Estee Lauder Companies Inc., ES Cosmetics and BioRepublic SkinCare are some major players included in the research study of the global sheet face mask market. The market players are adopting various competitive strategies to acquire majority of the market share through product innovation, pricing strategies and availability of product in varieties through various supply chain options.
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