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Growing concerns towards maintaining hand hygiene as a result of the increasing incidences of COVID-19 and other diseases among consumers is the key factor driving the growth of the global hand wash market. In addition, growing demand from the clinics and hospitals which is driven by the coronavirus pandemic outbreak will further propel the hand wash market growth during the forecast period. Moreover, various initiatives taken by the government to create awareness regarding the benefits of washing hands among the people due to the rising cases of coronavirus will drastically surge the demand for the global hand wash market in the coming years.
Continuous technological advancements and innovations in the production process of the hand wash, such as the introduction of organic hand wash will enhance the market growth during the forecast period. Key manufacturers are emphasizing on implementing various strategies such as product launch, expansion in the distribution channels, and increasing their footprints in the market to increase their presence across the globe. All these factors will create growth opportunities in the global hand wash market. However, lack of awareness regarding hygiene especially in the under-developed nations may hamper the global hand wash market.
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Hand wash is a liquid soap that is used for washing hands which is less foamy as it does not need to cover much surface area and used very often throughout the day. The washing of hands is a process of cleaning hands to remove soil, microorganisms or any other unwanted substances to avoid the spreading of diseases and also known as hand hygiene.
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Based on nature, Organic segment is expected to grow at the highest rate during the forecast period due to the rising adoption of the organic hand wash among the people driven by the growing demand for environment-friendly products and increasing emphasis on eliminating the use of chemicals on the skin. Furthermore, the remarkable benefits offered by the organic hand wash including safer for skin, no chemicals or pesticides, presence of antioxidants, and gentle nature will further promote consumer to shift towards organic hand wash.
Based on the distribution channel, the e-commerce segment is projected to grow at fastest rate over the forecast period owing to the drastic increase in the sales of hand wash from e-commerce segment driven by its exceptional advantages such as the presence of a extensive variety of products, and attractive discount. Moreover, increasing penetration of the internet and the launching of innovative marketing and advertising strategies by various organizations will further create awareness regarding the advantages offered by their products will further drive the growth of this segment during the forecast period.
Various prominent players operating in the Hand Wash market include Unilever, Procter & Gamble, Johnson & Johnson Services, Inc., Lion Corporation, Amway, Reckitt Benckiser Group plc, The Caldrea Company, Henkel AG & Co. KGaA, Medline Industries, Inc., and 3M, among others.
Based on the region, Asia-Pacific is anticipated to grow at a highest CAGR during the forecast period due to the rising adoption of hand wash among the consumers because of increasing concerns regarding the hygiene of hands. In addition, the spur growth in the number of COVID-19 cases and other diseases coupled with several campaigns launched by the governments to create the awareness for the hand hygiene and the high demand for hand wash from medical sector are other factors that will further increase the market growth in this region.
Global hand wash market has been segmented on the basis of end-use, nature, distribution channel, and region. Based on the end-use, the market is segmented into commercial, household, healthcare industry, hospitality industry, and others. Based on nature, the market is segmented into conventional and organic. Based on the distribution channel, the market is segmented into hypermarkets, retailers, e-commerce, and others.
Global Hand Wash Market by Nature
Global Hand Wash Market by End-Use
Global Hand Wash Market by Distribution Channel
Global Hand Wash Market by Region
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