Playing Effective Offense and Defense to Safeguard Your Business

All businesses lose customers over time. Some change brands due to dissatisfaction and others no longer need the product or service for various reasons. Because of this, all businesses must safeguard their operations by focusing both on retaining the customers they currently have and marketing sensibly to add new customers.

Here are some tips for safeguarding the company along with marketing to capture new customers.

Put Your Best Foot Forward with Active Marketing

Actively marketing to drive new visitors to a landing page is best achieved using paid advertising. However, you’re competing with other businesses trying to get the attention of web users who might be interested in their products or services.

The most active ads platform is Google Ads. Through excellent Google Ads management, it’s possible to control advertisement bidding costs and use effective ad copywriting to succeed where other companies failed to get noticed.

Running an effective ads campaign is tough to do and requires considerable experience. Bid amounts need adjusting frequently and the ad copy tested to determine what is working with the target audience. It’s the opposite of a set-it-and-forget-it process. As such, it requires a company skilled in Google Ads management to do it right and maximize every ad dollar spent.

Straighten Out Your Onboarding Processes

Once new customers are obtained, they run through the onboarding process. The process will start from when they first sign-up and receive their first product or are initiated in the service being provided to them.

It needs to be ironed out to remove any potential confusion. Look at past communication with new customers to better appreciate their common sticking points. Then make changes to better explain or produce short videos to walk-through the necessary steps to take.

By resolving any problematic areas that have previously caused some customers to lose faith and back out of the sales transaction, it reduces the acquisition costs for all new customers.

Ringfence Your Existing Customers by Upping Your Service

No business can force a customer to stick with them when they no longer need or wish for their products or services. However, being persuasive about the valve offered and touching base with each customer before anything negative happens, goes a long way.

Admittedly, many companies take on more customers than they can manage. And when we say manage, when is the last time you contacted every customer to check up on them?

To ask important questions, like:

• How are they finding the service?
• What can we do differently?
• What do you or your business require that we don’t currently offer?
• Where are we failing your expectations of us?

By taking the answers and how you respond to them seriously, your customers can help you to improve your offering. Whilst you’ll still lose some customers through attrition, ensure it isn’t because of lack of effort, poor service levels, or a low-quality product.

Being strategic about providing less incentive for existing customers to leave and making it easier to come on board means the business has a defendable position. By marketing with greater effectiveness too, positive outcomes result.

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