SALINAS, CALIFORNIA – The spread of COVID-19 across North America in the first several months of 2020 has challenged healthcare systems and the public like no other crisis.
The COVID-19 pandemic demands accurate and transparent information to keep the public informed and news outlets play a key role in delivering relevant information in a timely manner. Experts with both a media and healthcare background like Karina Rusk understand the importance of providing as much real time factual information as possible while recognizing and respecting strict patient confidentiality laws to protect patient privacy.
Karina Rusk is a skilled communications’ leader with years of experience as a broadcast news journalist and healthcare marketing executive.
Over the past several years, Karina Rusk has been able to incorporate her media relations knowledge to excel in public relations, communication and promoting health and wellness initiatives.
With the COVID-19 outbreak in the United States straining healthcare resources, shuttering stores and restaurants and leading people to shelter in place, Karina Rusk has served as a valuable and respected source of information through her role in the health communications field.
Through her work for a healthcare system in Monterey County, California, Karina Rusk is serving as a daily source of information to keep patients, potential visitors and the community at large up-to-date. The rapidly evolving pandemic requires immediate communication on changing visitor policies, screening and COVID-19 testing procedures and the system’s readiness to respond to an influx or surge of positive patients. She is playing a vital role in providing concise and useful information to the public.
Working with reporters and photographers, Karina Rusk is able to provide important and specific details about hospital activities in response to the crisis. This includes reporting on the increasing number of potential COVID-19 patients the healthcare system is evaluating and the healthcare system’s coordination with government agencies and partner hospitals to protect the community from the spread of the deadly virus.
To help keep the public informed, Karina Rusk outlines screening guidelines and insights into the testing process and on a daily basis provides updates on how many patients are being tested for COVID-19 and the number of test results coming back positive.
Karina Rusk also facilitates interviews with media and health experts on the frontlines of the pandemic who can provide the public with ever changing health information regarding COVID-19 and how positive patients are handled within the system to prevent further spread of the virus.
By fully engaging in both the media and healthcare aspects of the crisis, she helps address public concerns while ensuring accurate details are available for the community.
Outside of times of emergency, Karina Rusk brings the public a mix of community updates such as the launch of the major health and wellness initiative Blue Zones Project; highlights important investments in medical technology and community health including the SVMHS Mobile Health Clinic; and shares fun and uplifting healthcare system news such as Monterey County’s first baby born in the new decade.
From heartwarming tales of patient and provider reunions to regular updates on hospital system business, Karina Rusk is committed to communicating information impacting the public health. Those messages inform the public and often inspire them. Many also remind us that healthcare workers are heroes, not just in times of bravery and turmoil, but also in those quiet, everyday moments of care that heal, comfort and change lives.