Kristopher Kale Sligh has over 15 years of practical marketing experience. He has seen advertising slowly shift away from television and onto digital platforms. 81% of consumers perform internet searches before making a purchase, and 78% of mobile searches result in in-store purchases. Kristopher Sligh states that TV advertising is still important, but digital marketing is now a big piece of the marketing puzzle as well.
Kristopher Sligh explains that one of the most important aspects of digital marketing is a well-designed website. It should be mobile-friendly and represent the personality of your brand. An intuitive simple interface can help you rank higher in SERPS. Your website and all marketing content should be SEO friendly as well.
Kristopher Kale Sligh also suggests affiliate or influencer marketing. Both methods require building relationships. With affiliate marketing, you place ads on websites owned by other businesses. When a customer makes a purchase from the affiliate link, they receive a small percentage of the profits.
Celebrity endorsements were once a very effective method of advertising. Influencer marketing is similar but at a grassroots level. Influencers often have a large social media following. They represent brands for some type of compensation. This can be free products or services from your business or monetary compensation.
A personalized email campaign is another strategy endorsed by Kale Sligh. In fact, a 2015 study showed a $38 ROI for each $1 spent on email marketing. Spend some time painting a picture of what your ideal customer looks like. Are they in a specific industry? Do they have a hobby? What offers would interest them the most?
Kale Sligh suggests creating segmented email lists. 82% of marketers attain greater open rates through email personalization. Segments can include new subscribers, those that have purchased your product or service, and interests. Surveys and purchase data can reveal customer’s interests and preferences. The more targeted your emails are, the more effective they will be.
Blogging is another effective marketing strategy, according to Kale Sligh. Blogging is effective for SEO. However, it’s also a great way to build customer loyalty by providing useful tips and information about your products. You can also use your blog to host contests and giveaways, and communicate with your customers.
Kale Sligh states the best internet marketing strategy is “to understand who your customer is and what is the best message and method is to reach them.” This includes knowing your target demographic and what type of internet media they interact with the most. You can then target your internet marketing to reach your potential customers.
Kristopher Kale Sligh graduated Cum Laude from Mississippi College, where he majored in Business Administration. His career spans technology, telecommunications, and insurance industries. He also offers consulting services, allowing him to share his wealth of experience with others. He takes great pride in his career, but his family is his greatest passion.