NORTH KINGSTOWN, RHODE ISLAND/ iCrowdNewswire / April 2, 2020 / Leading technology and data marketing solutions provider Datasys turns its focus to long-term growth through multiple proprietary B2B data technology advancements.
Datasys was first launched in 2009 as Media Direct. Since that time, the company has evolved and expanded across four additional brands, with annualized growth of 16 percent from 2016 to 2019. Datasys combines these corporate entities under one brand with an emphasis on the development of new technology platforms to serve the B2B realm. Currently, their proprietary database contains 3 billion records including over 280 million complete consumer files and over 10 million business profiles.
Looking to the future, Datasys plans to continue its expansion even further. With a client retention rate exceeding 98% across Fortune 500 companies and large corporations, Datasys has a winning formula with the nation’s largest consumer/business database and the SAAS technology platforms in place to simplify locating, segmenting and reaching a diverse audience through a variety of digital channels.
To draw in new clients, Datasys has launched a new business development team dedicated to the acquisition of direct, higher-margin customers. Their goal is to become intentional and proactive towards bringing in new clients across many different industries including automotive, media, political, financial, government, and insurance. Datasys also partners with several leading advertising agencies for an even more extended reach.
Datasys is operating in one of the fastest-growing market segments, providing substantial opportunities for continued success. Experts estimate that data will continue to experience annualized growth of 19.7 percent through the year 2025. Nearly 90 percent of CMOs plan to increase their spending on data, making the market ripe and lucrative for companies like Datasys. The company has already demonstrated its profitability and financial stability since launching in February.