Artificial Intelligence driven Marketing Communications
COLUMBUS, Ohio,– Red Roof®, the leader in upscale economy lodging, understands the difficulty of this uncertain time, especially for workers trying to keep business continuity at home. In response to the abrupt interruption of working environments, for the first time ever, Red Roof is offering day rates to help remote workers find quiet and comfortable spaces to allow them to focus. With closures of non-essential businesses across the nation, including coffee shops, co-working spaces and libraries, many households are trying to find dedicated space at home to work as a result of tighter living quarters due to home schooling mandates and recommendations to practice social distancing. Red Roof is giving workers across the country an alternative option through its Work Under Our Roof program that provides safe, convenient and comfortable “workspaces.” Rooms are available at select properties* Monday through Friday from 8am-6pm with same day check-in and check-out with reduced rates starting from $29.
“An unprecedented number of workers are now required to work remotely and options are very limited during this time. With locations in major cities nationwide, we are opening our doors to help Americans find a solution that works best for them and allows them to continue their professional obligations close to home,” notes Marina MacDonald, Chief Marketing Officer, Red Roof. “The Work Under Our Roof Day Rate provides a private and dedicated space to help those who may not have at-home offices or spaces conducive to working from home.”
Rooms have Fast. Free. Verified** WiFi and a communication package that includes free local and long-distance calls, fax, flat-screen TVs and a workstation, as well as complimentary, in-room coffee in most rooms, Red Roof’s Work Under Our Roof Day Rate provides guests with an affordable, comfortable alternative to “work from home”. And as always, one well-behaved domestic pet – cat or dog – is welcome to tag along as a co-worker for the day free of charge. No more than two (2) guests are allowed to check in to any one room when checking in under the day rate offer. The day rate cannot be used to host meetings.
Guests can book now through May 15 and secure “workspaces” any time through May 31. RediRewards members and non-members are both eligible for the offer.
Third Party Bookings are not eligible. May not be combined with other discounts or offers. Subject to availability. A full list of properties offering the Work Under Our Roof Day Rate can be found here. To use the Day Rate, use code OFFICE. Book direct at participating properties or call 1.800.RED.ROOF.
In addition to the Work Under Our Roof Day Rate offer, Red Roof has also launched the Student Support Program. This dedicated program provides displaced students in search of alternative housing with a 30% discount and weekly stay incentive including a $25 Amazon gift card to help purchase essential goods. Rooms include Fast. Free. Verified. WiFi** that allows students to stay connected and engaged with virtual learning and e-classes during their stays. For more details on the Student Support Program and to access a full list of participating properties***, please click here.
*Participating properties will offer the Work Under Our Roof day rate in line with local and national government policies and guidelines.
**Verified Wi-Fi at participating locations.
***Participating properties will offer the student discount and operate in line with local and national government policies and guidelines.
About Red Roof®
Red Roof is an award-winning leader in the lodging industry with franchises, corporate managed and corporate owned properties, recognized for creating the innovative Upscale Economy® segment serving millions of guests each year. Known for obsessively listening to consumers, Red Roof offers travelers a consistently high-quality experience at an affordable price. With coast-to-coast locations, Red Roof has over 650 properties in the U.S. and has expanded internationally to Brazil, Canada and Japan. Whether business or leisure, short trips or extended stays, in the hearts of cities or on the road, Red Roof has a property for every traveler, delivering an enhanced experience at a value price. Red Roof is pet-friendly, as one well-behaved pet is welcome per room, nationwide, at no additional cost*. Ranging from economy to upper midscale, Red Roof’s portfolio of brands includes: Red Roof Inn® and Red Roof PLUS+®, allowing guests to Sleep Easy. Spend Less®. with enhanced amenities at a value price; The Red Collection®, a hyper-local soft brand in the Hearts of Cities You Love™; and Home Towne Studios by Red Roof®, offering guests A Brand New Way to Extended Stay™. Red Roof offers franchisees Genuine Relationships. Real Results. ® – a unique owner-operator experience establishing common ground with franchisees. To join Red Roof’s industry-leading loyalty program, RediRewards™, or for reservations, visit redroof.com or call 800.RED.ROOF.