Avalon was born with the ambition to develop affordable high-quality products with an incredible design in a sustainable way.
Our first campaign was a huge success, with the help of our incredible 10.000 backers we raised almost 600,000€ and ended up producing more than 20.000 sunglasses, exceeding all of our expectations. Our goal has always been to innovate and change the current market, and after our first campaign, we come back ready to take our concept to the next level.
Our goal is to protect you with style with a high-quality accessory that is sustainable and has an accessible price point, so we have decided to re-invent something that you might have already heard of… BLUE LIGHT PROTECTION.
Blue Light is the range of the visible light spectrum that has a short wavelength. Blue light waves are among the shortest, highest-energy wavelengths in the visible light spectrum. Blue light is produced by the sun, and we actually need it to regulate our bodies every day. However, artificial blue light from computer screens, phones, tablets, and LEDs can be highly harmful, especially because we use these devices on a daily basis and for long periods of time.
We want to help you prevent these issues and that is why we have developed one of the most complete blue light sunglasses in the market. We are very proud to define our products as the perfect mix in between design, function, and sustainability with the purpose to make your everyday life better and improve your sleep routine.
Most brands are not aware yet of how important this technology is for our visual health and how necessary it will be in the future, especially with our ”screen time” increasing every day in both our work and our free time.
Our blue light blocking lenses have been developed and will be produced by one of the highest-rated manufacturers in the world, and are certified with all the quality standards in eye protection, as well as all the following regulations that are requested in order to sell in US, EUROPE, AUS and NZ. We also meet the worker certifications ISO9000 ISO14000 and SEDEX, ANSI Z80.3:2018, ISO 12312-1:2013 (A1:2015), AS/NZS 1067:2003 (A1:2009), AS/NZS 1067.1:2016.
We have completely reinvented AVALON and developed an Italian inspired collection of four unisex styles where fashion meets sustainability.
Stella, Anto, Piero, and Carlo all come in four different colorways, inspired by what we love the most: Nature.
The new collection maintains AVALON’S DNA: Timeless designs inspired by the best brands on the market and produced in high resistance Italian polycarbonate, an ultra-lightweight material that is extremely tough and flexible at the same time and offers resistance to impact and high temperatures.
So besides developing the new blue light blocking lenses, we have also worked on the frame design, in order to improve functionality and offer our backers a high-quality product at a great price point. In addition, we are introducing two exciting new features to make things even better: The Solar Clip and the Premium Spring Hinge.
The ultimate accessory, and something we simply could not forget about: THE SOLAR CLIP. A simple but very effective way to make AVALON BLUE LIGHT complete. Produced in super flexible stainless steel and with polarized TAC lenses that use the same german technology as AVALON Sunglasses.
We’ve upgraded the traditional Clip-On adding four Silicone Coated Clips that offer extra grip and protect the frame and lens from possible scratches.
Thanks to the Solar Clip you will be able to transform your AVALON Bluelight into a pair of trendy and very useful AVALON SUNGLASSES, having two glasses for the price of one.
We are very proud to introduce one of the design features we are most proud of: The Premium Spring Hinge. Produced in cupronickel, a strong, lightweight and corrosion-resistant material, that is used in the aeronautic and aerospace industry because of its durability and performance. Thanks to the Premium Spring Hinge all four styles will adapt fit any head shape and size, as it can open up to an extra 45° without compromising the frame’s shape.
The packaging is something we take very seriously, and we wanted to take this chance to do something even better. That is why have completely re-designed our original packaging and all it’s elements, to offer our backers a completely new experience.
The holographic effect was inspired by the beautiful blue reflections the lenses have when light hits them, and the box has an amazing white matt finish, that keeps things minimal and futuristic.
Our new packaging is sustainable an includes a re-usable box made out of recycled cardstock, a brand new rPET case, that will keep your glasses safe so you can take them with you anywhere. And an updated version of our already classic rPET cleaning cloth.
Our goal for our first campaign was to remove 1kg of plastic from the ocean for each backer. Thanks to our 8K backers we were able to make a donation to Save the Med and sponsor a couple of their beach clean-ups.
We choose a foundation based in the Mediterranean as it is the world’s most contaminated sea and holds a special place in our hearts.
Our mission as a company is to offer high-quality sustainable products at affordable prices. That is why all AVALON BLUELIGHT components and our Packaging are made out of recycled materials.
As with our first campaign, we want to give back to our planet and make our actions more meaningful. That is why this time around we are compromising on RECYCLING ONE PLASTIC BOTTLE for each pair of AVALON BLUELIGHT sold.
In addition, we are using rPET for our pouches and cleaning cloths. Recycled polyester gives a second life to a material that’s not biodegradable and would otherwise end up in landfills or the ocean. Producing rPET requires 59% less energy compared to virgin polyester and it doesn’t require new petroleum to create, lowering the demand for new petroleum extraction and reducing our overall carbon footprint as it creates 75% less CO2 emissions than virgin polyester.
We truly believe in our products, and in the high-quality materials that we use to produce them. That is why we offer lifetime warranty* to all of our backers during this initial phase.
*AVALON’s Lifetime Warranty is applicable to any products that after going through our quality check present manufacturing issues once purchased.
After the success of our first campaign, we want to give back to our backers. That is why this time around shipping is on us! And all rewards come with free worldwide shipping. We want you to enjoy your AVALON sunglasses anywhere in the world, and with our new worldwide shipping, you can do it for free! We promise we will do everything in our hands to produce as soon as possible once our campaign finishes so you can take your AVALON sunglasses with you on your next adventure!
The real challenge begins now, both failure and success are in the hands of our backers. We have invested our hours, days and months to get everything ready for this moment. Countless meetings, trips, visits, samples, and challenges… All of our efforts have been put into developing what we consider the perfect pair of Bluelight Glasses. We are ready to face everything that comes our way with enthusiasm and dedication. We are going to focus all of our energy into making this experience amazing for each one of our backers. We will try as hard as we can to make it on time, so you can enjoy your AVALON as soon as possible, hoping that you will love them as much as we do. Thank You!